BREAKING NEWS: Video content storage is scalable

Posted by NAPC Marketing on Tue, Aug 11, 2015 @ 11:04 AM


Moving pictures were once called such for all the wonderful and obvious reasons...they were actually moving! While not called “moving” anymore, video content is still actively growing and growing (and growing) at exponential rates!

Think of the world around you...the long-form feature films, timely news broadcasts, ad spots, and short clips on social media...we as a society are literally overflowing with access to any kind of footage we desire...and, so is our storage!

Understanding the need for “scalability” is one of our driving forces at NAPC. That’s why we take a modular approach; from storage, to file systems, to project management. We chose Scale Logic video solutions because it’s easy to use, easy to maintain, and extremely stable. With the bottom line, of course, founded on delivering ROI.

No matter what your application, or how your editors are using our tools, this strong media asset management system can be applied to handle the video content workflow of any project.

Scale Logic Use Case:

An ad agency creates a new spot for a large retailer, which airs nationally during a large sporting event. Footage arrives from the shoot and quickly becomes an asset/project that is created on the storage, running the file system. The footage is also automatically archived on tape or other device for backup, if needed.

NAPC’s experience with end-to-end video production and agency workflows goes back decades. Maintaining, enhancing, and protecting your valuable content, as it grows, is how we’ll help you evolve into the future. 

Crank up your video content storage capabilities GET THE POWER OF SCALABILITY HERE

Awesomeness, reborn. Elegant 6 for Xinet is out!

Posted by Rob Pelmas on Tue, Jun 30, 2015 @ 05:48 PM

Tags: Elegant, DAM, Xinet Training

I’m incredibly excited to report the release of Elegant 6. It’s been a long, strange trip from it’s origin over 10 years ago as ‘Green’ - a simple, intuitive DAM interface for casual users.

Many of you have seen previews from the last couple webinars we’ve held, and some of you have been Beta testers (huge props to the Beta team!). For the rest of you, here’s what you can expect:

Performance- It’s fast. Really fast. Our Engineering, Performance and Metrics team have said it’s waaaay faster than Elegant 5, Exhibit, or anything else Xinet out there. That’s a technical term, of course.

Ease of use- we stripped out as many doodads as possible, removing buttons and confusing options for the user all over the place. Everything you see on the screen that is text is customizable, so you can make the buttons say what YOU want. Makes internationalization a breeze too.

Mobile friendly- Out of box we’re multitouch compliant. Pinch and spread away, the interface will zoom in and out, just as you’d expect. Sweet for quick reviews from the road.

Ease of use also translates into more feedback. We’re providing feedback all the time- from adding files to baskets, to browsing into empty folders, you always know what’s going on. And the new interface for uploading files is “light years ahead” (another technical term) of the current. No more users cancelling big uploads, or closing windows before their time.

Send supermail from the finder! Yep, a user can be browsing from the mac desktop, highlight some files, and send links to them without having to go to portal and repeat the operations. “Amazingly useful” is the least flattering comment we’ve gotten on this one.

12000% improvement in file management. OK, that’s an approximation. But real, robust file management through Elegant’s web interface is here. And it’s awesome.

Easy color theming- using online tools like Painstrap, it’s simple to create a color scheme to die for, and then slide it into Elegant 6. See previews of the new look  in the interface as you are applying and fine tuning. We got more than a little applause from the community for this one.

There’s dozens and dozens more, of course. Since we started from scratch it’s built with modern tools, making support a breeze. There’s a self updater, so you can see what’s new in the latest and upgrade yourself to get the latest feature set. We also built it so anyone with CSS skills can change the look and feel without having to pore over a Portal manual, and climb the steep learning curve of legacy software.

We’ll be in touch over the coming days and weeks, working with you on getting you into the future right now. Feel free to drop a line to with “Elegant 6 install” in the subject, and we’ll move you up the list (you deserve it for getting this far in a blog post!).

Here’s some common questions:

Any downtime for the install?

No, ‘course not.

Do all my users need to switch over right away?

Nope. Elegant 6 and Elegant 5 live next to each other.  E6 doesn’t even need portal to run, believe it or not. It’s that different!

Will my Elegant plugins/ custom CSS/ custom javascript port over?

Sadly, no. Given the vast difference in the code base, these kinds of things need to be recreated from scratch. That being said, we’ve included in E6 a ton of the plugins we’ve built over the years.



Is there a video I can watch?

Yep- right here:




How much does this cost?


If you’re currently under support, Zilch. Zip. Nada. This is what support should go to- modernization and better code. We hate fixing bugs and retrofitting code too. So upgrade, and make your life better, already!

NAPC Launches Brandobility as New Division

Posted by NAPC Marketing on Tue, Jun 23, 2015 @ 11:51 AM

Tags: Brandobility


Over the last couple of weeks, you may have heard some rumblings about a new division at NAPC. Well, we would like to take this opportunity to introduce Brandobility

Brandobility was created very specifically to focus on our newest solution Bynder, a brand content management solution already helping big brands like Volkswagen, Goodyear, Elizabeth Arden, and Avis. Our goal with this division is to focus exclusively on branding as a VASP of Bynder and help brands own their content management and strategy.

At NAPC we can’t help but obsess over providing great solutions and amazing service. Adding Brandobility is just another way NAPC is growing as the vibrant company that supports you like no other.

Are you a brand, or know someone who loves one? Want more exciting details? Read the Brandobility blog!

IS THIS YOU? High-level Helen (or Harry)

Posted by NAPC Marketing on Wed, Jun 10, 2015 @ 12:00 PM

Tags: #IsThisYou


Helping marketing people (and their team) discover better and easier ways to get things done is what NAPC (and Brandobility) is all about. So, we crafted content to speak to each one of these people. We call it Persona Profiling and we think you're going to like it. Instead of picking English or Spanish, pick who you are and we'll do the translating!

Meet Our High-level Leaders

I’m smart enough to know what I don’t know, and what I don’t know is how to find the technology I need to keep all our ducks in a row.

Which ducks? There are so many, but right now it’s our content; all the moving parts that support brand management and brand strategy efforts for our multi-channel marketing. Managing multiple channels of marketing is especially tough because they are all built using different technologies.  

What I need is a one-stop shopping technology solution to simplify things and free my people up to focus on what really matters; the actual marketing itself...strategy, messaging, branding, positioning, etc.

My view on things is high level. My head is in the global brand strategy clouds. I can see what needs to be fixed, but between meetings, maintaining media relations, nurturing client relations, and fostering staff development, I just don’t have the time to do a deep dive for the answer. As it is, my inbox is FILLED with possible solutions to my problems, but filtering through them all to find the right one? It just isn’t going to happen.

I need guidance, so I can guide others. What websites do we refer to? Which of those options crowding my inbox ARE on point for our needs? What do we NOT need? What things can’t we live without?

Driving growth is what I do, and will always do for this company. But everyone needs a path to set their ducks off on, and I’m no exception.

If this is you, click here.

If this is NOT you, click here.

IS THIS YOU? Technical Troy

Posted by NAPC Marketing on Wed, May 27, 2015 @ 12:30 PM

Tags: #IsThisYou


Helping marketing people (and their team) discover better and easier ways to get things done is what NAPC is all about. So, we crafted content to speak to each one of these people. We call it Persona Profiling and we think you're going to like it. Instead of picking English or Spanish, pick who you are and we'll do the translating!

Meet Techincal Troy.

Not meeting my heart rate goals during my early morning workout “ritual” would really set me off on a bad course for the day. But not this day; I’ve actually exceeded thus far. Excellent. After a kale and avocado power smoothie, I’m not too sure there’s anything I can’t do. Except, maybe, make people less vague in their decisions...their work....their actions. I like precision.

Family still sleeping, I take the remainder of this peaceful time to check emails and mentally prepare myself for the day. I have a vendor coming in at 11:30 and he’d better not be late, because I’m back to back meetings before and after. Wonder what he could possibly tell me that I don’t already know about the options I have for a DAM system. Still, it’s the process one must get through before making critical decisions pertaining to a company’s support and security.

I set my pot of green tea to steep while I shower up for the day.

If this is you, click here.

If this is NOT you, click here.


IS THIS YOU? Marketing Marcie

Posted by NAPC Marketing on Tue, May 19, 2015 @ 02:00 PM

Tags: #IsThisYou


Helping marketing people (and their team) discover better and easier ways to get things done is what NAPC is all about. So, we crafted content to speak to each one of these people. We call it Persona Profiling and we think you're going to like it. Instead of picking English or Spanish, pick who you are and we'll do the translating!

Meet Marketing Marcie.

Do I mind spending $5.95 for a cup of coffee? No I do not because it is Friday, which means it is treat-myself-to-good-coffee day! (Yippee!) Of course the line takes forever, but it’s the (other) price I pay to swig from a cup that shows I could actually make it from a somebody on my team to the someone they all talk about.

So I take this time to scroll. I’m in marketing, so I know what marketers throw at you to get you to buy or do things. And I don’t fall for it. Not ever. (The irony here is crazy.) I tend to like to sift past the smarmy stuff because I want to hear what real people are really saying about our industry.

I want things that are new, but not “new,” like, “look what’s NEW!” new, but more like under the radar new (does that make sense?) I want it to be me who brings that to my boss first. I want the credit...there, I said it. I want to be the thought leader in my office herd.

Hang on...texting…

“yes, meet u @ that new place @ 12:45 sat. so excited to CU!!!”

If only finding the trends, and then figuring out which of them is right for my company, was as no-nonsense as planning my friend’s wedding! You book the place, the band, the caterer, the flowers, the cake. You order your dresses. Then you fill in the other details. Done. Follow the process, get desired results. Keep it real. Did I mention I seek authentic?

Hey look, my coffee’s ready!

If this is you, click here.

If this is NOT you, click here.


IS THIS YOU? Content Charlie

Posted by NAPC Marketing on Fri, May 15, 2015 @ 01:00 PM

Tags: #IsThisYou


Helping marketing people (and their team) discover better and easier ways to get things done is what NAPC is all about. So, we crafted content to speak to each one of these people. We call it Persona Profiling and we think you're going to like it. Instead of picking English or Spanish, pick who you are and we'll do the translating!

Meet Content Charlie.

Rolling in at the crack of mid-morning definitely gets me all those jabs I completely expect…”sleep in dude?” “glad you made it in, bro.” Don’t they know that I was here until 10:15 last night? No, of course not, because I’m usually the last man in the cubicles at that hour. What can you do? Chasing all those images and videos and getting them to the people who requested them takes time. Lots of time. Sure there’s a better way out there...but, ironically, I don’t have the time to explore them. (Can’t someone just be a mind reader and TELL me what I need?!

It would be nice, though, if I could make it to my desk and put down my bag (and maybe even grab a cup of coffee) before people start pulling at me. My team. They need me. And I, in turn, have got their backs; making myself crazy, and missing time at home just so their work is always flowing productively.

But if I see another sticky note on my computer help me...well, (who am I kidding) I’ll probably just add it to my list of to-do’s for the day.

If this is you, click here.

If this is NOT you, click here.

That DAM Conference

Posted by NAPC Marketing on Tue, May 05, 2015 @ 09:40 AM

Tags: Buying DAM Technology, DAM, brand asset management, NAPC blog, New York City, Henry Stewart, Convention, #DAMNY, #IsThisYou



It is time for Henry Stewart Events: DAM NY this week (May 7-8) in New York City. Henry Stewart DAM Conferences take place several times per year, in a number of major cities. Like it, or not New York City is however the capital of DAM. Follow all the updates with #DAMNY.

Hundreds of DAM professionals (#IsThisYou) will gather to discuss, review, connect and participate in case study presentations, collaborative work sessions and techlabs. The growth of the digital assets business sector has been phenomenal and the importance of storing, accessing, distributing, repurposing and monetizing those assets increases every day. This convention will deliver what it promises: the latest thinking on how to store, access, distribute, and monetize your digital assets, illustrated with learnings from multiple case studies.

With a great line up of speakers, and a full agenda over the course of two days, this is certain to be an important conference to attend. Several members of the NAPC team will be on hand, and keep a look out for teams from Bynder and DALIM SOFTWARE GmbH, both of whom will both be exhibiting. This is a treat for us, having two of our primary partners in one place. 

Attendees can expect a great deal of topics including:

  • "A look at how to build a DAM foundation that is not only effective for the creative needs of now, but one that will stand the test of time" with speaker, Theresa Regli, Managing Partner & Principal Analyst, Real Story Group.
  • Where is DAM Heading? A panel discussing content contextualization and brand management, on-premise vs. cloud hosted or SaaS, and who will be buying DAM? This panel will include among others representatives from 3M Company, Sterling Publishing and Hallmark.
  • Identifying the Needs. Satisfying the Wants. This panel will focus on where vendors are taking their products and the ways they seek to facilitate marketing innovation, as well as how the needs of global companies and their creative, branding and marketing teams are to be fully satisfied (#IsThisYou)

In preparation for Henry Stewart, here are some helpful tips for getting the most out of this or any conference. Enjoy the largest Digital Asset Management Conference of 2015 and keep an eye on the NAPC Twitter and Facebook feeds for updates, and save the hashtag #DAMNY to follow the convention.

Not attending? You can always keep up with news, the state of the DAM industry, branding content and digital asset management tips and tricks, and much more by subscribing to the NAPC Blog.

Visit Our Blog

Certain content from within the post comes from original sources including HubSpotHenrik de Gyor and The Henry Stewart Conferences. 

Dream Internship, Turned Nightmare

Posted by Guest Blogger, Isabella Raine on Thu, Apr 30, 2015 @ 01:42 PM

Tags: research, photos, search, brand asset management, assets, Brand Marketing Management, hard drive, nyc, New York City, Brand Content Management, #IsThisYou, internship, USB

Interning in New York City is the dream. It’s the rite of passage into my industry - which is music - and I’m doing it at a company that I am proud to work for. My team has lauded me as one of the best interns they’ve had. I don’t like to brag, but I’ve poured a lot of passion and effort into my work, and it feels great to be recognized for that. And while I am truly living the life here in New York City, there’s one thing that drives me crazy day after day #IsThisYou.

My supervisor is the holder of the hard drives. She is sought after by every employee in our forty person office - whether a client wants a photo of our festival, or our social team needs “something epic" to post, they go to her. And thus, as my supervisor’s intern, the asset chase becomes my life.

My supervisor is busy. I receive forwarded emails: we need photos of happy people. We need photos of that band, but only photos where you can’t see their faces too well. We need photos of that one year when that one collaboration happened and oh, the sun was also setting, so make sure you can see that too. I stroll back and forth to a drawer that is filled with orange and silver LaCie hard drives, each holding thousands of disorganized, mostly unlabeled photos, and I go to work. I can spend hours sifting through the messes on those drives (#IsThisYou). Some of the drives are corrupt. Some, I have to hold the USB cord into the drive for it to even work. My fellow interns know my pain - they witness the searching and the frustration of not being able to find that one specific photo that you can remember you saw one time but seems to have disappeared.

My to-do list is the first thing to suffer, along with my motivation and energy. My list ranges from a weekly newsletter to making graphics for social to the most elusive research projects you will ever see. I am an exceptionally motivated individual and I love where I work, but the tedious task of sorting through a hard drive shouldn’t be replacing the things I need, and want, to do for my team #IsThisYou

The end of my asset chase usually ends with me pulling a handful of photos, we-transfering them over to my supervisor, and waiting to see if any suffice. Meanwhile, the newsletter was pushed until tomorrow, the graphics can wait, and the research projects go down on the priority list.

I know my time can be better used. As an intern at a young, innovative company, I am shocked daily that this is still an issue that has gone unsolved. I can only hope that my team’s pain will one day be a funny memory, and that everyone in our office will be able to search a few words and find the photo they are looking for in a matter of seconds. Instead, we don’t send one-sheets to clients on time because we’re missing the shot of the VIP lounge. And we can’t replace the photo on our website because I’ve already spent an entire day looking for one, and all the options were turned down. I know the drawers of hard drives are the root of our problems, and I hope I can help my company fix that.
Solve The Asset Chase

Brands Unhappy With DAM Solutions

Posted by NAPC Marketing on Thu, Apr 23, 2015 @ 08:41 AM

Tags: DAM Systems, Buying DAM Technology, DAM, technology, dam solutions, survey

digital asset management survey

As posted by TechTarget Search Content Management, a recent survey by Real Story Group indicates widespread dissatisfaction with digital asset management software, with unrealistic expectations likely a factor. The online survey was intended to obtain practitioners' perspectives on key digital and media asset management software-related themes, including common use cases, tools, vendors, implementation patterns, and challenges.

The survey was conducted by Theresa Regli, Principal Analyst and Managing Partner, Real Story Group. In the course of the survey, Regli found that "A lot of people aren't particularly happy with their systems." Further, the survey found "how unsophisticated a lot of the DAM use was with most organizations using DAM because they need a place to put pictures."

Kenny Kirsch, Vice President, Chief Strategy Officer of NAPC notes "It’s often not the technology alone, it’s the driver, as change management is the key requirement for a successful DAM implementation. If the DAM does not make people’s work lives better it will fail, and if the software does’t live up to the promise there are no benefits."

Please read full article here, where you will find a link to the survey, additional insights and suggestions for succesful DAM implimentations. Login may be required to read full article.

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