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Why You Need to Manage Your Social Media Images the Right Way, Right Now

Posted by NAPC Marketing on Fri, Aug 01, 2014 @ 10:22 AM
  
  
  

digital asset management

Not too long ago, a Community Manager for a large and popular company grabbed an image off the web and posted it. “Well?” you wonder, “What’s so news-worthy about that? We do that all the time, where I work.” Turns out, that image was not in the slightest what that person thought it was. Not only was it not a colorful image depicting an historic U.S. celebration, but rather a tragic moment of national horror captured on film.

No doubt, by the time the news broke and a sick feeling started to sink in with the company’s CEO, that Community Manager was already long gone. It’s a guarantee that he or she will never work in their industry again. But that was just the beginning. The ripple effect from that one seemingly insignificant event cascaded a torrential wave of hate and doubt on the entire company, brand and all. Stocks plummeted, jobs were lost and a reputation was forever marred.

Whether this company will ever, ever regain any credibility remains to be seen, as they will forever be Googled as the company that royally f*%# up.

And all of this happened simply because they did not have a system in place for gathering, organizing and storing images for their social media.

Blindly entering criterion into a search engine like Google Images is just not the way. You’ve got to properly mind your store. And if you’re not the one managing your database of photography, then you need to set firm guidelines for the person who is.

Blogs, Facebook, Twitter...sound familiar? If you use them (and of course you do), then you need to set yourself up immediately under any one of these solutions; Content Management System (CMS), Digital Asset Management (DAM), Brand Asset Management (BAM), or Content Delivery Network (CDN).

These can help you safely and effectively create a stockpile of amazing images that are just what you need, ready at a moment’s notice. No more guessing what they are, or where they came from. No more last-minute, frantic searches.

If only that Community Manager had known, we’d have an entirely different theme for this blog.

But sometimes it takes a mega-error to help us reflect upon what we’re doing, and not doing right.

Stop the risk here and now.

Find your perfect digital management solution.

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How To Score Big and Avoid Penalties With New Archive Solutions

Posted by NAPC Marketing on Tue, Jul 01, 2014 @ 07:01 AM
  
  
  

worldcup

 

Archiving, like professional soccer, is usually relegated to a remote corner of the IT department, or the smallest TV screen at your local burger and wing joint. It isn’t until something like the demise of FlashNet in the Xinet space, or the FIFA World Cup, that people sit up and take notice.

But what happens when all the initial excitement has inevitably waned? An organized love of soccer will surely find its place back on youth team fields.

However, you’re still left without your FlashNet and a stadium worth of files and assets. What now? What next? SHOULD WE PANIC???

We’re throwing out a yellow card of warning; here’s why you should not let your team drop the ball on keeping up with what’s yet to come for this necessary utility.

As we all know, for every problem in the technology world there is always a game plan. And usually it’s a faster, easier, better solution that makes us wonder how we ever did it the “old way” in the first place. ‘Tis so, now, for Xinet.

Three new players to watch include a software update, a new Xinet plug-in module and new backup software. With this power team in place, quick and easy file archival and retrieval from within Xinet server application will continue

seamlessly, as before.

Better than before...users will have the ability to archive and restore files and assets from the Portal Basket, and even drag and drop jobs directly into Hot Folders.

Soon, too, Xinet systems administrators will be able to determine approval processes, quotas and restore methods at both a user and group level.

So huddle up on this with your team. Psych them up with a rally cry. Promise them drinks and a little professional soccer watching at that favorite burger and wing joint of yours. Whatever keeps their eye on the archiving ball.

Make it your GOOOOOOOOOAAAAAAALLLLLL!

See the World Cup of new archiving solutions, click here.

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How to tell if it's Active Directory Integration or just seasonal allergies

Posted by NAPC Marketing on Wed, Jun 04, 2014 @ 09:32 AM
  
  
  

allergies

To those of you with runny noses and watery eyes, it will come as no big surprise that it’s allergy season. And, lucky you, if you do have allergies you most likely have more than one. No problem, just take that one big dose (or shot, or drop) that covers them all, right? Sadly, wrong. Treatment for dust mites won’t help for ragweed. Trees and dogs occupy different categories.

Kind of like all those people with their different devices. In this BYOD world we work in, it’s an IT nightmare of different passwords, user names, authentication and security needs. Enough to make eyes water and throats itch. One solution can’t possibly cover all these bases, right? Happily, wrong.

Using Centrify as an “immunity” boost for our existing, familiar Active Directory, our users (PC and MAC) can access a variety of websites from both their desktops and their mobile devices simply by using their existing AD credentials. Centrify also gives them useful tools that allows them to reset their passwords as needed, track the location of their mobile devices, and remote-lock and remote-wipe their mobile devices. One password does it all!

Granting access to these services, while still being able to maintain our privacy (and our customer's privacy) is game changing, but still requires that we keep a vigilant watch on how our internal services interact with our external services. Salesforce,

Google, Office365, WebEX, Box, DropBox, Zendesk and many more already support Centrify directly so it's simple to configure them to work with our Active Directory logins. And we don't even need to open ports on our firewall to do it.

Happy users, less-stressed IT people; it’s a beautiful balance that bring tears to my eyes…or it could be allergies.

Rid yourself of bothersome AD integration symptoms! click here.

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Why paper proofing is a thing of the past. Or, how not to be George Costanza.

Posted by NAPC Marketing on Wed, Apr 30, 2014 @ 09:14 AM
  
  
  

george ProofHQblogRemember that episode of Seinfeld when George Costanza’s wallet, over-stuffed with receipts, burst open like parade confetti? We laughed back then, because we could relate. We were still a paper world…in the 1990’s. 

Now, in 2014, we’re becoming paper-less. Trying to, at least. We have the option to pay bills online. We’re asked if we’d like the receipt for our new pair of pants e-mailed instead of printed. Schools deliver information through parent portals, instead of via notes stuffed into backpacks. 

In fact, most everything we do in business is paperless. Think of where your layouts are created (in a computer), and where general correspondence happens (in a computer). It would be silly and time consuming, now, to take out a piece of paper and a pen, write your client a note and send it in the mail. Right? You would look horrifically behind the times for one thing. And, for another, you’d for sure blow your deadlines. Communication would crawl to a snail’s pace and mistakes would inevitably happen.

 “That’s not us,” you say. “We don’t do business like that.”

But look. Right there on your desk; that pile of papers. Edits to a layout? And those three other stacks? Copy changes. How many rounds?  You’ve got staplers, too, of course. And red pens. Or maybe you’ve got a special color-coding system, just to help keep your sanity.  Good for you. But is it really?

How many times has your paper proof not matched the digital file

Even though you checked, double checked and triple checked the latest proof to the earlier proof, and then to the client supplied proof. The file on the server mysteriously changed. You don't know how, or when, or why, or by whom. You only know that somewhere along the way, a mistake was not caught in time. 

With 99.9 % of all print campaigns originating from, and being produced within, an entirely digital space, the only sure way to get it right is with a digital proofing platform that represents where the file lives. 

How do you keep track of who’s requesting what? 

Someone, (you're not sure who) made a comment to retouch out the logo. Someone else had a last minute copy change. On top of that, the client called to say that their website is about to change, and you need to update all of their collateral for the entire year to reflect the new look (yippee)!

Your magnificently organized file cabinet of duplicate paper proofs isn’t going to help anyone who doesn’t have a key to your office (or a view into the inner workings of your thought process). A digital proofing platform, however, tracks, captures and notifies the entire team at once of changes, all in an easily searchable way.

Has your client ever asked for a copy of everything you’ve ever produced for them in the last year?

Unfortunately, those assets were archived long ago. And some were specialty printed with spot colors, varnish coatings, white ink. How can they be converted? How much do they cost to be converted? Digital proofing gives you full access to your work, so you can do with it what you need, including printing, downloading and sharing the same file that went to the print vendor. And it doesn’t cost you a dime.

How often is a job approved, then suddenly "un-approved"? 

With paper proofs, routing a simple, last-minute text change, and expecting it to be a simple process, is impossible. Digital proofing gives you the option to "Approve with changes". 

How many unbillable hours have been wasted printing out paper proofs?

It’s costly to print layouts. Think about the paper and ink. Not to mention the time and labor. It’s also time consuming; taking hours or sometimes days to reach the person who requested it. A digital proofing solution can get a proof in front of your client in seconds!

The bottom line is, if you are still printing out layouts and routing them, you are not working efficiently. In this age of green thinking and instantaneous digital expectations, you cannot be George Costanza; forever tussling with a whirlwind of papers. Not so funny, anymore.

For more information about digital proofing solutions contact us at: echase@napc.com

 

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How to recognize the differences between Taxonomy and Metadata and live to tell about it.

Posted by NAPC Marketing on Mon, Mar 03, 2014 @ 09:01 AM
  
  
  

zombies

 

The world of technology is overrun with words that are, in simple terms, extremely hard to understand. And just when you think you’ve got one where you want it, another one pops up in its place.

Nevertheless it’s critical that you are up to speed with what’s going on in your business, so NAPC has got your back. We’re attacking two frequently used terms; breaking them down piece by piece, so you can rise to the top and take back order in your own brain.

So let’s start first with Taxonomy.

Taxonomy is neither related to taxes, nor having to do with stuffing a deceased animal. It is a logical way of organizing things into a hierarchy.

Example:

-Zombie defense shelter (root of hierarchy…what holds everything)
--Inside the shelter are storage racks (subset of shelter)
---On the storage racks are shelves (subset of storage racks)
----On the shelves are weapons and food supplies (subset of shelves)

A place for everything, and everything is in its own, unique place. Easy, right?

And now, Metadata.

Metadata is keywords that help you find things more easily. There are three kinds of metadata: Descriptive Metadata, Structural Metadata and Administrative Metadata.

Say you’re needing a Bazooka. You’d look in the “Heavy Arms” bin on the shelf in your zombie shelter. “Heavy Arms” are your Descriptive Metadata key words because they collectively describe and group like items. In doing so, you’re able to find the exact location of that bazooka you so sorely require.

Now you’re looking for a specific type of Bazooka, so you want a little more structure in the words that direct you. Super-bazooka (bazooka name), M30 White Phosphorous (bazooka type), Electric motor (bazooka format). This is Structural Metadata because it breaks down the individual item into structural layers. Heck, when you’re fighting off zombies you better have the exact bazooka you need!

Lastly, there’s Administrative Metadata; which answers the basic questions of Who (general human population) What (Zombie Apocalypse) and When (any day now).

So whether you’re after Rick Grimes’ role in Walking Dead, or trying to figure out the best way to utilize DAM, NAPC leaves you armed with information!

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Business Not Buttons

Posted by Rob Steinberg on Fri, Jan 31, 2014 @ 01:07 PM
  
  
  
Business Not Buttons

Many New Year’s resolutions focus on making relationships better. Whether it’s a friend you don’t see enough, or a family member you’d like to appreciate more, now is the time to start fresh, set goals, and make things happen.

Often, the best way to build a better connection is to simplify your approach. Our goal for 2014 is to strengthen bonds with customers by helping you truly understand the full value of what we offer, in the easiest, most direct ways possible.

At NAPC, we’re more than just smart, simple software solutions; we’re a dedicated bunch who love the technology side of things, but love connecting with our customers even more. We see your work life at your level, and know you simply don’t have time for a lot of buttons, bells and whistles. Too many apps, too little time…we get it.

Now in 2014, we’re striking a balance with social channels using their up-to-the-minute capabilities, while still keeping our messaging straightforward, and “all business.” Facebook, Twitter and LinkedIn are there for quick tips, tricks and solutions that keep you in touch with the support you need. We’ve even got a helpful “how-to-fix it/use it” video at FlatHeadU.com.

 When that isn’t enough we’ll do it the old-fashioned way and, come hell or high water, get to you in person.

Like Sully (pictured in a bike helmet beneath a beam of sunlight), who drove 3 ½ hours to his client TWICE in 48 hours to fix a late night crisis. And Grant (proudly sporting a big white ‘stache at bottom right), who hopped a plane and spent a long weekend helping to defend a client’s files from a devastating device failure.

Most often, the service side of business relationships isn’t truly appreciated until something goes wrong.  There’s a better way. We need to prove ourselves to you constantly, consistently.

We’re here to help you learn how to use your products, be comfortable with them, and make the most of all they can do for you.

Even better, we’re eager to get out of the office and get on the road! Set up a free consultation today by clicking here, or calling us at 781-894-3114 x1002.

And, of course, you can start following us immediately by connecting with any of our social channels below.

 We wish you much health, happiness and clarity in 2014.

 Your friends at NAPC.

 

Facebook: www.facebook.com/NAPCgroup

Twitter: www.twitter.com/NAPCgroup

LinkedIn: http://www.linkedin.com/company/napc

 

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New in Xinet 17.6

Posted by Robert Sullivan on Thu, Jan 23, 2014 @ 03:34 PM
  
  
  


I wanted to follow up our Webinar about what's new in Xinet 17.6
We mentioned three things and looked at two. Extensible Archiving is the
topic for an upcoming Webinar about Archiware P-5 and OnFile from InPress.
Modern search with Solr from the Apache Lucene Project was second.
( here's a link for the curious: http://lucene.apache.org/solr/ )
And the enhanced asset accessibility with Pilot was third.

When reviewing Pilot, we had a lot of questions about it and I don't think
I did a good job explaining what it is initially. My apologies. I should
have realized that even though this actually came out with 17.5, a lot of
you hadn't actually seen it yet. We had posted a video to our FlatheadU
Vimeo Channel several months ago.
( http://vimeo.com/channels/flatheadu/71254975 )

So lets get technical and take one paragraph from the Xinet Client Manual:
XINET PILOT
"Xinet Pilot is an evolution from the Asset Browser feature into a Xinet-aware media browser for Mac client desktops.
( and Windows as of 17.6 )
Liberated from Adobe plug-in status, Xinet Pilot runs on the client as a service, no longer restricted to working within a single Adobe application. One instance of Xinet Pilot can flow seamlessly between InDesign, Illustrator, and Photoshop to allow users to search, browse, annotate, add metadata, and drag-and-drop assets from this browser directly into Creative Suite files without opening a separate Web-browser application. When launched, Xinet Pilot will be the forefront-most application on the Mac desktop, but visibility can be easily toggled on and off as necessary."

That's not too much Geek Speak.
It's a desktop application using WebKit which is an open source web browser
engine. The connection goes to a custom Portal site called pilot. This site
is based on the Default Portal settings. As the product matures some of the
configuration settings will become more administrable. So we're told.

You can drag assets out of Pilot and into InDesign and if you have an AFP
mounted volume, it will 'link' to the Xinet path. If you don't have an AFP
connection it will download an FPO file. Dragging to the desktop however,
will download the original full resolution file. Based of course on the
user logged in Volume permission set. If you have web permission for high
res downloads, you can drag them out of Pilot. No high res download perms,
then no drag and drop download.

On the other hand, the Solr search engine seemed to be well received and
understood pretty quickly. More so than I was expecting actually. I guess
that's due to familiarity of the typical google search, since Solr drives
most of the web's searching.

Solr benefits will be huge for Xinet users as North Plains brings in more
and more of the features. This is their first pass and so far, it's pretty
impressive. I'm looking forward to working with you all to open up this new
tool in Xinet. If you have any questions or concerns, please email us at the
helpdesk@napc.com, or reply below and we'll help you along.
And forgive me, but I can't pass up this one liner:
With Solr, the future's so bright, I gotta' wear shades..!

 -Sully

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I'm An American Veteran

Posted by Robert Sullivan on Mon, Nov 11, 2013 @ 07:21 AM
  
  
  

I'm an American veteran.
One of the luckiest in the nation having served in a narrow slice of the American time line, known as "Peace Time." As a Navy Photographer on the USS Nimitz my biggest daily stress was if the camera flash went off to properly light the scene of the "Skipper" and a visiting dignitary on the Bridge of the carrier. For a while I was the editor of the ships cruise book and the Captain's personal photographer. I had the world by the balls and I knew it at the time!

When someone thanks me for my service, I feel a little bit of pride. But if they say, thank you for your sacrifice, I get embarrassed. Sacrifice? I was away from my family one Christmas while I was overseas. In Naples Italy, Franko, the guy that owned the Pub I frequented, pretty much adopted me and a couple of shipmates for Christmas. He and his wife Maria had us up to his family villa for dinner and several bottles of vino. He then gave us his car to drive back down the mountain to our hotel. Some sacrifice.

We are surrounded by men that fought in wars from yesteryear and also now, women from battle fields not long ago. Not all sacrifices are as visible as a missing limb and it's not easy to tell what sacrifice a warrior carries in their heart. Or if part of their soul was left in a far away land. These are the men and woman I'd like to salute this Veterans Day.
Thank you for your service.
Thank you for your sacrifice.

-Sully

#VetransDayIs

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Archives, Archives, who's got my Archives?

Posted by Rob Pelmas on Mon, Oct 21, 2013 @ 02:35 PM
  
  
  

We were all thrown into a whirlwind of activity with North Plain's (NP)  notice this year of the End of Life of SGL's FlashNet for Xinet. Here's the State of the Nation with regard to Archives:

In the immediate near term there's a great new archiving solution using modern software. The builder of the integration has a long history of writing to exactly this space, and his current tools allow restores from FlashNet as well. For the medium term, we can help you setup a system that will give you easy access to archives using the familiar tools, while you restore as much legacy archives as you feel needed. Long term- you restore files using the base FlashNet software, for as long as you can find hardware that will support the tape technology in use at time of archive.


SGL's FlashNet is going away, and in it's place we'll be relying on Archiware's P5 Archive. This backup software is robust, modern, with a hugely enhanced toolset, and a long history or being present in this exact space of Graphic Arts. We're excited by the options and capabilities it presents, from hyper-intelligent backups to much better hardware support, to a modern web-based interface. Archive to Disk? check. Perpetual intelligent incremental backups? check. Ability to offload backup off primary disk to either other disk or tape? check. It's great stuff, and we can't wait to help you getting  it in place and using it.

FlashWeb and it's recent replacement WebNative Archive are going away, being replaced by InPress' OnFile. InPress has been building solutions for Xinet for forever, and has a rich history and understanding of how to write robust code for the ecosystem. They have hundreds and hundreds of instances of InPressive and Accelerator out there, and a great tool set that enhances the Xinet experience. NAPC has been doing business with them for years, and are really excited and pleased by North Plains choosing of InPress as the heir to building out the interface between Xinet and Archive. Jorgen and Co. are well on the way to an initial release that will fulfill the common need- an easy way to find archives, submit them for restore, monitor progress, or ask an admin to restore files.

The other large concern we've been facing is how to ensure continued access to legacy archives. SGL's licensing machine is going dark next summer, so if there's a HW failure that requires a new license, one won't be available after that, which is a crippling prospect. We've worked out with NP a strategy for setting up a legacy restore server: a separate, static Xinet setup, one that has a small license but full access to archives through the web interface, to allow for easy user restores while a larger restore operation takes place. We're envisioning this as a small older server (or VM) with the older tape library attached.

In the longer term, for 'deep' archives that weren't worth the effort of restoring in bulk, you'll be able to attach a standalone drive to an even smaller box, and restore the very occasional file through the much beloved X interface. There's never been a license needed for FlashNet to restore through a single tape drive, licenses are only needed to drive a robot or to use the higher level functionality.

We're all over this- we understand the value and need for robust archiving and access to the lifework of your company. Please let us know if you have any questions, concerns, etc..., etc....

rob

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We can help- Active Directory

Posted by Rob Pelmas on Tue, Sep 17, 2013 @ 10:59 AM
  
  
  

I'd like to start a discussion regarding the many offerings we can provide to make your life easier, more productive, and more secure. One area we excel in and can help you out with is Active Directory Integration, Security and Auditing.


Active Directory is wildly popular in the enterprise, and with good reason. It's arguably one of the best products Microsoft has come out with. A single point of entry for new employees, permissions, and security, it's a great way to make sure you know who has access to systems, that password security meets a standard, allows users to be turned on and off centrally, and it 'just works'.


NAPC has partnered for years with Centrify, the leader in Non-Windows AD integration. We've been using them for Unix integration since they first came out with their world class solutions, and they just keep getting better. You probably know of us and them from your Xinet server. We also have been doing Mac desktop integration (Centrify leans on us for this expertise when they need implementation !). Check out our video on easy rollout of desktop macs to get a sense of what can be done, in addition to the basics-

http://www.youtube.com/watch?v=VHrvZiYEZaE


That's just the tip of the iceberg though. Centrify and NAPC can provide data-center wide services- helping implement AD integration across all your *nix systems. There's a very powerful suite of permissions tools included, so you not only get a stable central authentication structure, you also get an easy way to put 'like' servers into admin groups, and assign rights for users and groups to multiple servers simultaneously. This is tremendously efficient. They have the ability to apply sudo permissions as well in this way, all through an easy, intuitive interface.


On top of this, there's even a great story for Windows servers. Centrify gives reporting capabilities that AD itself doesn't. The suite includes much finer grained abilities to search for idle users, accounts, and machines. We've had people fail SOX audits, and been shown the tool in Centrify that  would have caught the exceptions beforehand. And with automated reporting, you can show the auditors you're trapping for this now, and there's no more examples of it. Talk about looking like a hero!


Another example of what can be done is ongoing auditing of systems. You can load a very lightweight client on any Unix or Windows machine that will actually record screen captures of a users actions. That way, if a system goes down, and an Admin or service provider can't remember exactly what they did, you can watch a video of them typing, mistyping, pushing buttons. This helps you from a SOX auditing standpoint for allowing remote providers in, but also allows you to understand exactly what was done that broke the system. This is hugely powerful, not only to speed up recovery, but also from a training perspective for your admins.


This just breaks the surface of what the tools are capable of. Please feel free to reach out and ask what else can be done, or if you have specific needs, or just feel like you could be doing more on the security and auditing front. Odds are, there's a solution that can address your needs, get you home on time, and sleeping soundly!


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