Helping marketing people (and their team) discover better and easier ways to get things done is what NAPC is all about. So, we crafted content to speak to each one of these people. We call it Persona Profiling and we think you're going to like it. Instead of picking English or Spanish, pick who you are and we'll do the translating!
Meet Marketing Marcie.
Do I mind spending $5.95 for a cup of coffee? No I do not because it is Friday, which means it is treat-myself-to-good-coffee day! (Yippee!) Of course the line takes forever, but it’s the (other) price I pay to swig from a cup that shows I could actually make it from a somebody on my team to the someone they all talk about.
So I take this time to scroll. I’m in marketing, so I know what marketers throw at you to get you to buy or do things. And I don’t fall for it. Not ever. (The irony here is crazy.) I tend to like to sift past the smarmy stuff because I want to hear what real people are really saying about our industry.
I want things that are new, but not “new,” like, “look what’s NEW!” new, but more like under the radar new (does that make sense?) I want it to be me who brings that to my boss first. I want the credit...there, I said it. I want to be the thought leader in my office herd.
“yes, meet u @ that new place @ 12:45 sat. so excited to CU!!!”
If only finding the trends, and then figuring out which of them is right for my company, was as no-nonsense as planning my friend’s wedding! You book the place, the band, the caterer, the flowers, the cake. You order your dresses. Then you fill in the other details. Done. Follow the process, get desired results. Keep it real. Did I mention I seek authentic?
Hey look, my coffee’s ready!
If this is you, click here.
If this is NOT you, click here.