That DAM Conference

Posted by NAPC Marketing on Tue, May 05, 2015 @ 09:40 AM

Tags: Buying DAM Technology, DAM, brand asset management, NAPC blog, New York City, Henry Stewart, Convention, #DAMNY, #IsThisYou

 

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It is time for Henry Stewart Events: DAM NY this week (May 7-8) in New York City. Henry Stewart DAM Conferences take place several times per year, in a number of major cities. Like it, or not New York City is however the capital of DAM. Follow all the updates with #DAMNY.

Hundreds of DAM professionals (#IsThisYou) will gather to discuss, review, connect and participate in case study presentations, collaborative work sessions and techlabs. The growth of the digital assets business sector has been phenomenal and the importance of storing, accessing, distributing, repurposing and monetizing those assets increases every day. This convention will deliver what it promises: the latest thinking on how to store, access, distribute, and monetize your digital assets, illustrated with learnings from multiple case studies.

With a great line up of speakers, and a full agenda over the course of two days, this is certain to be an important conference to attend. Several members of the NAPC team will be on hand, and keep a look out for teams from Bynder and DALIM SOFTWARE GmbH, both of whom will both be exhibiting. This is a treat for us, having two of our primary partners in one place. 

Attendees can expect a great deal of topics including:

  • "A look at how to build a DAM foundation that is not only effective for the creative needs of now, but one that will stand the test of time" with speaker, Theresa Regli, Managing Partner & Principal Analyst, Real Story Group.
  • Where is DAM Heading? A panel discussing content contextualization and brand management, on-premise vs. cloud hosted or SaaS, and who will be buying DAM? This panel will include among others representatives from 3M Company, Sterling Publishing and Hallmark.
  • Identifying the Needs. Satisfying the Wants. This panel will focus on where vendors are taking their products and the ways they seek to facilitate marketing innovation, as well as how the needs of global companies and their creative, branding and marketing teams are to be fully satisfied (#IsThisYou)

In preparation for Henry Stewart, here are some helpful tips for getting the most out of this or any conference. Enjoy the largest Digital Asset Management Conference of 2015 and keep an eye on the NAPC Twitter and Facebook feeds for updates, and save the hashtag #DAMNY to follow the convention.

Not attending? You can always keep up with news, the state of the DAM industry, branding content and digital asset management tips and tricks, and much more by subscribing to the NAPC Blog.

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Certain content from within the post comes from original sources including HubSpotHenrik de Gyor and The Henry Stewart Conferences. 

Brands Unhappy With DAM Solutions

Posted by NAPC Marketing on Thu, Apr 23, 2015 @ 08:41 AM

Tags: DAM Systems, Buying DAM Technology, DAM, technology, dam solutions, survey

digital asset management survey

As posted by TechTarget Search Content Management, a recent survey by Real Story Group indicates widespread dissatisfaction with digital asset management software, with unrealistic expectations likely a factor. The online survey was intended to obtain practitioners' perspectives on key digital and media asset management software-related themes, including common use cases, tools, vendors, implementation patterns, and challenges.

The survey was conducted by Theresa Regli, Principal Analyst and Managing Partner, Real Story Group. In the course of the survey, Regli found that "A lot of people aren't particularly happy with their systems." Further, the survey found "how unsophisticated a lot of the DAM use was with most organizations using DAM because they need a place to put pictures."

Kenny Kirsch, Vice President, Chief Strategy Officer of NAPC notes "It’s often not the technology alone, it’s the driver, as change management is the key requirement for a successful DAM implementation. If the DAM does not make people’s work lives better it will fail, and if the software does’t live up to the promise there are no benefits."

Please read full article here, where you will find a link to the survey, additional insights and suggestions for succesful DAM implimentations. Login may be required to read full article.

To learn more about digital asset management solutions, click the icon below.

DAM Solutions

5 things you didn't know you could do with modern Xinet!

Posted by Rob Pelmas on Mon, Feb 23, 2015 @ 01:21 PM

Tags: subject matter, Best Practice, Archiving, Buying DAM Technology, digital asset management, NAPC blog, metadata

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Everyone's busy. It feels like everyone is treading water, just trying to keep their heads above the surface. With the deluge of interruptions and understaffing, not to mention new corporate mandates, it's hard to stay current with the technology you already own.

Let NAPC help! We're holding a webinar this Thursday, Feb 26th. "5 things you didn't know you could do with Xinet".

We're going to show modern search with real world examples, Pilot coming to the rescue in a variety of situations, some new automation possibilities, as well as a little bit on modern archiving. All of these are geared towards real world situations, making the user experience better while taking load off admins. Oh, and a sneak peek at the next generation of NAPC's products (Don't tell anyone).

So, grap a cuppa, and join us at 3pm Eastern this Thursday, while Sully and I take you through the hottest and coolest in modern Xinet. Click the link below to register. We'll even send a calendar invite to make your life easier.

Register

Custom coding in Xinet: projects vs. products

Posted by Rob Steinberg on Fri, Sep 24, 2010 @ 03:43 PM

Tags: Technology ROI, Xinet WebNative Portal, Xinet server DAM Systems, Buying DAM Technology, Xinet Plug-ins

Here at NAPC have a robust development group dedicated to making the Xinet toolset more accessible, client friendly, productive and profitable for our customers, and in turn, their clients. 

But we also have a strong bias; we’d much rather build a program that is widely applicable to an industry, with a robust admin GUI so that it’s easily adapted to make your client happy. Quickly and cheaply. We avoid one-off’s whenever possible. They’re a dangerous path.

This bias protects you. It’s not perfect. You forgo some neat, cool, trendy functions that have some real WOW.

You have to work within limits, and let go of some ideas. But you also don’t find yourself trapped in a universe of unique code that’s expensive and time consuming to rework as the underlying software evolves. You won’t find yourself in a cul de sac, with no easy exit. And you won’t end up with an unhappy client, who can’t or won’t wait for resources, or who objects to spending more money.

Our job is to both deliver technology, and to protect you from technology. NAPC’s Brand Control Suite is closely aligned with Xinet’s road map. It’s template based, like Apple’s iLife. Simple. Powerful. Adaptable.

Success means close cooperation between Xinet, NAPC, and you, our client.

That’s what we live for. 

Check the plug-ins at: http://napc.com/xinet-plugins.php

XInet WebNative Suite adds HTML, MP3 and enhanced SWF support.

Posted by Kenny Kirsch on Mon, Jun 14, 2010 @ 11:19 AM

Tags: Xinet, Xinet WebNative Portal, DAM Systems, Xinet server DAM Systems, Buying DAM Technology

There are a lot of chocies for DAM [Digital Asset Management] out there and many of them do a good job with specific features. The reality is - Xinet indexes files like no other DAM does. It's ingestion engine is fast and powerful and gives users the ability to share, repupose and distribute files from any standard web browser.

Xinet has been slow to add many new 'digital' formats to it's list of previewable file types – until recently. With Xinet's Video 4 module you get a lot of the new formats and it does a great job with HTML (see image above).

If you own Xinet already - it's a no brainer. If you don't it's still worth a look. I was very impressed with how quickly it displayed HTML previews and made them browsable and searchable in seconds. 

The Better DAM Mouse Trap

Posted by Kenny Kirsch on Tue, Dec 01, 2009 @ 11:28 AM

Tags: Change Management, Buying DAM Technology, online DAM training

Here comes 2010 and now is the chance for your organization to leap into the new year with new services and more value.

You thought the hard part was getting the money to buy the technology. The truth is that developing sustainable efficiencies and business models with the technology is harder. It takes leadership and a push for change management. I see many clients talk about all the great things they are going to do with the technology they are going to buy (or bought) – but they rarely do. I recommend making this your New Year's resolution (I hate them too). Think about how to make a few minor changes to your companies bottom line by using the Digital Asset Management system you invested in. Perhaps you have a new online DAM training effort to get your team on board, or have some clients in for a show and tell.

In the coming year – demands will be high to offer better services to your clients. It's a perfect time to deliver the Better DAM Mouse Trap.

DAM Technology dying on the vine.

Posted by Kenny Kirsch on Tue, Oct 20, 2009 @ 03:52 PM

Tags: Change Management, Technology ROI, Buying DAM Technology

I am always amazed on how many companies buy DAM technology for their business need and then find out about a new project and look for new technology to buy. Why doesn't the company look hard at what they own and see if it can fill the void? It's a pattern that relates to understanding change and implementation. It's rarely the software, it's the plan, the ability to execute and create the business model they dreamed of before they purchased it. Taking it to the next level, leveraging the investment and keeping current.

Is it lack of effort, no change management skills, no vision, fear of failure or resistance? Perhaps some or all of the above. The problem is most companies don't recognize the most important qualification is desire to CHANGE. If you wait for your users, clients or management to dictate change – it's probably too late (or getting late). 

Look for opportunties to implement the technology, show the benefits, design a plan and create the change. Doing these things make your company better and make yourself more valuable. Is it easy? No. But not changing is not an option.