That DAM Conference

Posted by NAPC Marketing on Tue, May 05, 2015 @ 09:40 AM

Tags: Buying DAM Technology, DAM, brand asset management, NAPC blog, New York City, Henry Stewart, Convention, #DAMNY, #IsThisYou

 

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It is time for Henry Stewart Events: DAM NY this week (May 7-8) in New York City. Henry Stewart DAM Conferences take place several times per year, in a number of major cities. Like it, or not New York City is however the capital of DAM. Follow all the updates with #DAMNY.

Hundreds of DAM professionals (#IsThisYou) will gather to discuss, review, connect and participate in case study presentations, collaborative work sessions and techlabs. The growth of the digital assets business sector has been phenomenal and the importance of storing, accessing, distributing, repurposing and monetizing those assets increases every day. This convention will deliver what it promises: the latest thinking on how to store, access, distribute, and monetize your digital assets, illustrated with learnings from multiple case studies.

With a great line up of speakers, and a full agenda over the course of two days, this is certain to be an important conference to attend. Several members of the NAPC team will be on hand, and keep a look out for teams from Bynder and DALIM SOFTWARE GmbH, both of whom will both be exhibiting. This is a treat for us, having two of our primary partners in one place. 

Attendees can expect a great deal of topics including:

  • "A look at how to build a DAM foundation that is not only effective for the creative needs of now, but one that will stand the test of time" with speaker, Theresa Regli, Managing Partner & Principal Analyst, Real Story Group.
  • Where is DAM Heading? A panel discussing content contextualization and brand management, on-premise vs. cloud hosted or SaaS, and who will be buying DAM? This panel will include among others representatives from 3M Company, Sterling Publishing and Hallmark.
  • Identifying the Needs. Satisfying the Wants. This panel will focus on where vendors are taking their products and the ways they seek to facilitate marketing innovation, as well as how the needs of global companies and their creative, branding and marketing teams are to be fully satisfied (#IsThisYou)

In preparation for Henry Stewart, here are some helpful tips for getting the most out of this or any conference. Enjoy the largest Digital Asset Management Conference of 2015 and keep an eye on the NAPC Twitter and Facebook feeds for updates, and save the hashtag #DAMNY to follow the convention.

Not attending? You can always keep up with news, the state of the DAM industry, branding content and digital asset management tips and tricks, and much more by subscribing to the NAPC Blog.

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Certain content from within the post comes from original sources including HubSpotHenrik de Gyor and The Henry Stewart Conferences. 

Brands Unhappy With DAM Solutions

Posted by NAPC Marketing on Thu, Apr 23, 2015 @ 08:41 AM

Tags: DAM Systems, Buying DAM Technology, DAM, technology, dam solutions, survey

digital asset management survey

As posted by TechTarget Search Content Management, a recent survey by Real Story Group indicates widespread dissatisfaction with digital asset management software, with unrealistic expectations likely a factor. The online survey was intended to obtain practitioners' perspectives on key digital and media asset management software-related themes, including common use cases, tools, vendors, implementation patterns, and challenges.

The survey was conducted by Theresa Regli, Principal Analyst and Managing Partner, Real Story Group. In the course of the survey, Regli found that "A lot of people aren't particularly happy with their systems." Further, the survey found "how unsophisticated a lot of the DAM use was with most organizations using DAM because they need a place to put pictures."

Kenny Kirsch, Vice President, Chief Strategy Officer of NAPC notes "It’s often not the technology alone, it’s the driver, as change management is the key requirement for a successful DAM implementation. If the DAM does not make people’s work lives better it will fail, and if the software does’t live up to the promise there are no benefits."

Please read full article here, where you will find a link to the survey, additional insights and suggestions for succesful DAM implimentations. Login may be required to read full article.

To learn more about digital asset management solutions, click the icon below.

DAM Solutions

5 things you didn't know you could do with modern Xinet!

Posted by Rob Pelmas on Mon, Feb 23, 2015 @ 01:21 PM

Tags: NAPC blog, metadata, Buying DAM Technology, Best Practice, digital asset management, Archiving, subject matter

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Everyone's busy. It feels like everyone is treading water, just trying to keep their heads above the surface. With the deluge of interruptions and understaffing, not to mention new corporate mandates, it's hard to stay current with the technology you already own.

Let NAPC help! We're holding a webinar this Thursday, Feb 26th. "5 things you didn't know you could do with Xinet".

We're going to show modern search with real world examples, Pilot coming to the rescue in a variety of situations, some new automation possibilities, as well as a little bit on modern archiving. All of these are geared towards real world situations, making the user experience better while taking load off admins. Oh, and a sneak peek at the next generation of NAPC's products (Don't tell anyone).

So, grap a cuppa, and join us at 3pm Eastern this Thursday, while Sully and I take you through the hottest and coolest in modern Xinet. Click the link below to register. We'll even send a calendar invite to make your life easier.