How to recognize the differences between Taxonomy and Metadata and live to tell about it.

Posted by NAPC Marketing on Mon, Mar 03, 2014 @ 10:01 AM

Tags: DAM, XMP, metadata, taxonomy, structural metadata, hierarchy, On Brand

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The world of technology is overrun with words that are, in simple terms, extremely hard to understand. And just when you think you’ve got one where you want it, another one pops up in its place.

Nevertheless it’s critical that you are up to speed with what’s going on in your business, so NAPC has got your back. We’re attacking two frequently used terms; breaking them down piece by piece, so you can rise to the top and take back order in your own brain.

So let’s start first with Taxonomy.

Taxonomy is neither related to taxes, nor having to do with stuffing a deceased animal. It is a logical way of organizing things into a hierarchy.

Example:

-Zombie defense shelter (root of hierarchy…what holds everything)
--Inside the shelter are storage racks (subset of shelter)
---On the storage racks are shelves (subset of storage racks)
----On the shelves are weapons and food supplies (subset of shelves)

A place for everything, and everything is in its own, unique place. Easy, right?

And now, Metadata.

Metadata is keywords that help you find things more easily. There are three kinds of metadata: Descriptive Metadata, Structural Metadata and Administrative Metadata.

Say you’re needing a Bazooka. You’d look in the “Heavy Arms” bin on the shelf in your zombie shelter. “Heavy Arms” are your Descriptive Metadata key words because they collectively describe and group like items. In doing so, you’re able to find the exact location of that bazooka you so sorely require.

Now you’re looking for a specific type of Bazooka, so you want a little more structure in the words that direct you. Super-bazooka (bazooka name), M30 White Phosphorous (bazooka type), Electric motor (bazooka format). This is Structural Metadata because it breaks down the individual item into structural layers. Heck, when you’re fighting off zombies you better have the exact bazooka you need!

Lastly, there’s Administrative Metadata; which answers the basic questions of Who (general human population) What (Zombie Apocalypse) and When (any day now).

So whether you’re after Rick Grimes’ role in Walking Dead, or trying to figure out the best way to utilize DAM, NAPC leaves you armed with information!

Business Not Buttons

Posted by Rob Steinberg on Fri, Jan 31, 2014 @ 02:07 PM

Tags: brand management, Xinet, Dalim, DAM, ProofHQ, brand asset management, North Plains, Centrify, On Brand

Business Not Buttons

Many New Year’s resolutions focus on making relationships better. Whether it’s a friend you don’t see enough, or a family member you’d like to appreciate more, now is the time to start fresh, set goals, and make things happen.

Often, the best way to build a better connection is to simplify your approach. Our goal for 2014 is to strengthen bonds with customers by helping you truly understand the full value of what we offer, in the easiest, most direct ways possible.

At NAPC, we’re more than just smart, simple software solutions; we’re a dedicated bunch who love the technology side of things, but love connecting with our customers even more. We see your work life at your level, and know you simply don’t have time for a lot of buttons, bells and whistles. Too many apps, too little time…we get it.

Now in 2014, we’re striking a balance with social channels using their up-to-the-minute capabilities, while still keeping our messaging straightforward, and “all business.” Facebook, Twitter and LinkedIn are there for quick tips, tricks and solutions that keep you in touch with the support you need. We’ve even got a helpful “how-to-fix it/use it” video at FlatHeadU.com.

 When that isn’t enough we’ll do it the old-fashioned way and, come hell or high water, get to you in person.

Like Sully (pictured in a bike helmet beneath a beam of sunlight), who drove 3 ½ hours to his client TWICE in 48 hours to fix a late night crisis. And Grant (proudly sporting a big white ‘stache at bottom right), who hopped a plane and spent a long weekend helping to defend a client’s files from a devastating device failure.

Most often, the service side of business relationships isn’t truly appreciated until something goes wrong.  There’s a better way. We need to prove ourselves to you constantly, consistently.

We’re here to help you learn how to use your products, be comfortable with them, and make the most of all they can do for you.

Even better, we’re eager to get out of the office and get on the road! Set up a free consultation today by clicking here, or calling us at 781-894-3114 x1002.

And, of course, you can start following us immediately by connecting with any of our social channels below.

 We wish you much health, happiness and clarity in 2014.

 Your friends at NAPC.

 

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