Adobe: When Clouds Are Welcome

Posted by NAPC Marketing on Fri, May 17, 2013 @ 11:31 AM


Adobe is embracing the cloud with a streamlined service that issues a monthly charge for its apps. Lots of people aren’t happy, and the other day our CEO stepped in to detail his skepticism. 

It’s not all bad news. In fact, some of us love clouds.

Ad agency social network Howlr has been a big success in the cloud, and we have been working on getting ES and TWiST onto a private cloud.

There will never be an ideal time to take the Adobe apps to the cloud, and there is always going to be a very uncomfortable transitionary period. Now is as good a time as any, especially when Creative Cloud is hosted on Amazon Web Services. The immediate benefits to the developers at Adobe and their ability to push updates faster is the real sell.

A common complaint is that people don’t want to have a persistent online connection to use Photoshop. You need to be online when you install and license your software, and annual membership users will need to validate every 30 days. Users will still be able to use products for 99 days even if you’re offline.

When it comes to coordinating with a group or team, files created by the Creative Cloud apps can be shared like any other file. For example, you can share files through Email, FTP, and so on. You have 20 gigs of storage space that you can use to sync files between your devices and access them whenever you want.

Creative Cloud doesn’t wall you off from other users who aren’t members of Creative Cloud either. You can let non-member view the files in a browser. Viewers can view relevant metadata, turn layers on and off and even download files for editing, all without knowing what Adobe Creative Cloud is.

People have been concerned with retaining ownership over what they create through the Creative Cloud, but as the myths article explains, Adobe claims no ownership or copyright over any of your work. It’s all yours.

While we have yet to test any of it, one contributor to this article has been a daily user of Adobe products for 20 years, and can safely assume that the homework was done on what the effects will be for professional users who must earn a living by meeting impossible deadlines with the software.

We have no doubt that this will be very painful for these production users for a little while. However, we’re also confident that Adobe will figure it out eventually and it will be great.

Tags: TWiST, apps, cloud software, Howlr, Adobe, creative cloud, graphics