An asset management solution you’ll wish you had for tax time

Posted by NAPC Marketing on Fri, Feb 20, 2015 @ 10:19 AM

Tags: digital asset management, DAM, file, search, solution, file naming, filename, organize, tax season, discover

                     Dollarphotoclub 48738785

Right about now you, and the majority of our country’s population, are probably beginning the ritualistic hunt and peck of locating your financial asset documents to prepare for TAX SEASON. With a bit of scrambling and a boatload of stress (and vows that you’ll do things differently next year) eventually you’ll get through it...and wipe your brow, thankful that this time only comes one time a year.

Or does it?

If finding your visual assets at work is like preparing for tax season EVERY DAY, then you need another way...and that way is digital asset management (DAM). The reason is right there in the name; “management.” It’s a way to oversee, gather and group, and make work life so much easier. But DAM goes beyond just helping you find images.

According to Laura Fu, Customer Success Resource for NAPC and Digital Asset Management expert:

“DAM helps people DISCOVER content they didn't know existed or hadn't thought to look for...using a shared folder [not using DAM] on a company drive offers no policing, no standards. It's a free for all, so you must know exactly what you are looking for and where it lives.”

Working with a DAM solution is liberating and rewarding because it allows you to search and explore the way you would on Google and get a variety of options in return, not just the one you’re looking for.

Not working with a DAM solution (a.k.a. doing it the old fashioned way) is linear and limiting. With a filename, you get exactly what you’re looking for...and nothing more. Without a filename, you’re @#$!% out of luck.

Make finding the digital assets you need less taxing. Let a smart DAM solution help you work better, faster and more productively, every day!

 

                                                                      Read: DAM for Creatives

 

 

 

 

 

 

Why You Need to Manage Your Social Media Images the Right Way, Right Now

Posted by NAPC Marketing on Fri, Aug 01, 2014 @ 11:22 AM

Tags: database, social network, social media, DAM, digital asset management, content, search, images, Google Images, CMS, BAM, CDN, Community Managers, Bloggers, photos, photography, search engine, subject matter, digital assets

digital asset management

Not too long ago, a Community Manager for a large and popular company grabbed an image off the web and posted it. “Well?” you wonder, “What’s so news-worthy about that? We do that all the time, where I work.” Turns out, that image was not in the slightest what that person thought it was. Not only was it not a colorful image depicting an historic U.S. celebration, but rather a tragic moment of national horror captured on film.

No doubt, by the time the news broke and a sick feeling started to sink in with the company’s CEO, that Community Manager was already long gone. It’s a guarantee that he or she will never work in their industry again. But that was just the beginning. The ripple effect from that one seemingly insignificant event cascaded a torrential wave of hate and doubt on the entire company, brand and all. Stocks plummeted, jobs were lost and a reputation was forever marred.

Whether this company will ever, ever regain any credibility remains to be seen, as they will forever be Googled as the company that royally f*%# up.

And all of this happened simply because they did not have a system in place for gathering, organizing and storing images for their social media.

Blindly entering criterion into a search engine like Google Images is just not the way. You’ve got to properly mind your store. And if you’re not the one managing your database of photography, then you need to set firm guidelines for the person who is.

Blogs, Facebook, Twitter...sound familiar? If you use them (and of course you do), then you need to set yourself up immediately under any one of these solutions; Content Management System (CMS), Digital Asset Management (DAM), Brand Asset Management (BAM), or Content Delivery Network (CDN).

These can help you safely and effectively create a stockpile of amazing images that are just what you need, ready at a moment’s notice. No more guessing what they are, or where they came from. No more last-minute, frantic searches.

If only that Community Manager had known, we’d have an entirely different theme for this blog.

But sometimes it takes a mega-error to help us reflect upon what we’re doing, and not doing right.

Stop the risk here and now.

Find your perfect digital management solution.