ProofHQ: When you see it, you’ll believe it (and get it, on the spot)

Posted by NAPC Marketing on Tue, Mar 10, 2015 @ 08:46 AM

Tags: approve, creative, efficient, digital, paper, proofing, organize, ProofHQ, workflow, marketing, productivity, collaboration, operations, technology, review, design, GCG, Ken Madsen, print, layout

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You’ve heard people say “seeing is believing.” It’s one of those catch phrases that’s been done to death, yet it’s exactly the right phrase to describe ProofHQ. So we’ll say it again, and this time with gusto; SEEING PROOFHQ IS BELIEVING.

So why are we on the mountain tops shouting our love for this solution? Because it’s just so obvious, so effective, and so simple.

It’s keeping online what was created there in the first place. Why do we still print and pass around paper layouts? Why do we still use ink and sticky notes? If you haven’t asked these “whys,” it’s probably because you’re too preoccupied with the deadline you missed when someone didn’t notice your stack of “to be approved” papers on their desk, and went on vacation.

ProofHQ is the answer; a smart, simple way to organize your proofing process by putting everything in one place, where everyone can access it, at anytime, from anywhere. It’s eliminating all that old-school printing-out-layouts/stuck-in-a-paper-jam stuff, and greasing the gears with digital lightning.

BUT EVEN BETTER; it’s a cinch to get up and running, and everyone onboard. Just hear what Ken Madsen, President, GSG has to say about ProofHQ.

           

You’re smart. You’ll see and you’ll believe. And when you do, we’ll help you go from “must get” to “got it” as quickly as you can say ProofHQ.

 

                                                            

Why our new Bynder video is all about you!

Posted by NAPC Marketing on Wed, Mar 04, 2015 @ 01:50 PM

Tags: creative, efficient, Bynder, brand, DropBox, ROI, control, Portal, assets, marketing, productivity

Yes, you! You are just the kind of people who inspired our video, and the reason Bynder was created in the first place.

You are marketing people. Brand people. People who work crazy hours, trying to keep everything in one place, getting pulled in multiple directions and lying awake at night worrying that blowing your budget might just have blown the whole campaign in your boss’ eyes. To top it all off, you probably work in a world of USB thumb drives and DropBoxes because your company hasn’t explored a better way... mostly because they don’t know one exists.

When making our video, we wanted to capture you and your work lifestyle. Our video is a day in the life of a brand manager who once knew your struggles intimately, but because she has Bynder, she sails through her day and heads out early to enjoy her evening.

But being first out the door isn’t totally what Bynder is about...finishing on time is only a side benefit (a really nice one) of the REASON she got her work done faster. With Bynder, everything is true to brand, and in market faster, so there is more opportunity to increase revenue. So, yes, let’s have a drink to that!

Bynder is NOT about hiring less people, or making them more efficient so you can hire fewer people. Bynder is about broadening your reach to a much larger audience in a faster, more timely way. Our “heroine” is connecting with people across town, across oceans, and at different levels. Likewise, so are our clients who use Bynder right now:

“Our [Bynder] Brand Portal has been a hugely useful tool in helping us launch our recent rebrand to a global audience - we have complete and instant control of all of our creative assets ensuring our regional marketeers and retail partners can access approved material, specific to their user access level, on demand.” –Lee Harrod, Global Brand & Creative Director at Boori.

She, like this client, has found a single source of truth that will empower her to meet the top 5 challenges that marketers, like you, face every day:

  • doing more with less
  • increasing speed to market
  • maximizing revenue
  • interconnecting marketing
  • building a community and participating in conversation

 If you haven’t watched our Bynder video yet, watch it now. And if you’ve watched it, share it with others who can relate. Then, watch it again... this time, with an understanding of where we were coming from while filming producing it. Basically, we made it for you.

Then, explore Bynder for yourself right here. We’re sure you’ll discover that it’s the one solution that was made for all your needs.

Give your office the gift of a digital approval process, because you know #PaperProofingSucks

Posted by NAPC Marketing on Thu, Dec 11, 2014 @ 11:10 AM

Tags: efficient, holiday, digital, approval, paper, switch, options, magic, card, office, gift, budgets, deadlines, project, proofing, online, ditch, resolution, solution, workflow, process, productivity, streamlined

Christmas

 

The holiday season is here and with it begins the cheerful trickling in of holiday cards. You might already have a pile forming on your entryway table.

 They’re a little like presents, you might say. Open them and inside is a photo of family and friends, or friends’ kids (my how they’ve grown!), who you haven’t seen in the longest of times. Or at the very least there’s a warm greeting with an update on “things.”

Yes, good old-fashioned paper holiday cards are perfect. But have you ever considered sending them online instead? You might have, but you didn’t ever actually do it because of a plethora of challenges we can all relate to:

 -Digital is impersonal, even if you slug in their names and your signature in a script-like font,
-People generally love the traditional acts of opening the mailbox, finding a card, and tearing open the envelope
-You can display paper cards as part of your holiday décor and look at them all season long
-None of your great aunts or grandmas have computers, and they keep great records of who they do and don’t get cards from

So maybe it’s easier to just send paper cards. Fair enough. 

Now (seemingly unrelated, but you’ll see how they are shortly), when you think of your approval process at work, you think of paper too, right? Have you ever considered moving it all online instead? You might have, but you didn’t ever actually do it because of a plethora of challenges we can all relate to:

-Digital, you are told, is impersonal because hand writing comments in red ink makes people feel like everyone’s actually “touched” the project (kumbaya)
-People generally feel safe with the traditional act of moving stacks of paper from desk to desk (what if there’s a computer glitch?!)
-You can’t get anyone to understand that all season long, you’re spending more on reams of paper than you would on this one solution
-None of the higher-ups do well with change, and this would jingle bell rock their worlds in a very bad way (and don’t think they’re not keeping record of that for review time)

So maybe it’s easier to just leave things the way they are. Sure is. But then it’ll be another year of miscommunications, blown budgets and deadlines…and we both know that’s not really what you want.

TO SAY a digital proofing and approval process is more streamlined, efficient and eliminates multiple rounds of back and forth IS EASY. To get everyone on board with this change takes more than a little holiday magic.

Look. You’ve done your research. You know there are better options out there. With the New Year swiftly approaching, now is the time to make the switch. Start clean and fresh…and paper free!

To make everyone happy, you can even send a paper card to make the announcement.

MAKE A RESOLUTION TO DITCH YOUR PAPER APPROVAL PROCESS!