Archives, Archives, who's got my Archives?

Posted by Rob Pelmas on Mon, Oct 21, 2013 @ 03:35 PM

Tags: Xinet, DAM Systems, Xinet server DAM Systems, digital asset management, Ad Agencies, DAM, NAPC, data, data management, digital asset protection

We were all thrown into a whirlwind of activity with North Plain's (NP)  notice this year of the End of Life of SGL's FlashNet for Xinet. Here's the State of the Nation with regard to Archives:

In the immediate near term there's a great new archiving solution using modern software. The builder of the integration has a long history of writing to exactly this space, and his current tools allow restores from FlashNet as well. For the medium term, we can help you setup a system that will give you easy access to archives using the familiar tools, while you restore as much legacy archives as you feel needed. Long term- you restore files using the base FlashNet software, for as long as you can find hardware that will support the tape technology in use at time of archive.


SGL's FlashNet is going away, and in it's place we'll be relying on Archiware's P5 Archive. This backup software is robust, modern, with a hugely enhanced toolset, and a long history or being present in this exact space of Graphic Arts. We're excited by the options and capabilities it presents, from hyper-intelligent backups to much better hardware support, to a modern web-based interface. Archive to Disk? check. Perpetual intelligent incremental backups? check. Ability to offload backup off primary disk to either other disk or tape? check. It's great stuff, and we can't wait to help you getting  it in place and using it.

FlashWeb and it's recent replacement WebNative Archive are going away, being replaced by InPress' OnFile. InPress has been building solutions for Xinet for forever, and has a rich history and understanding of how to write robust code for the ecosystem. They have hundreds and hundreds of instances of InPressive and Accelerator out there, and a great tool set that enhances the Xinet experience. NAPC has been doing business with them for years, and are really excited and pleased by North Plains choosing of InPress as the heir to building out the interface between Xinet and Archive. Jorgen and Co. are well on the way to an initial release that will fulfill the common need- an easy way to find archives, submit them for restore, monitor progress, or ask an admin to restore files.

The other large concern we've been facing is how to ensure continued access to legacy archives. SGL's licensing machine is going dark next summer, so if there's a HW failure that requires a new license, one won't be available after that, which is a crippling prospect. We've worked out with NP a strategy for setting up a legacy restore server: a separate, static Xinet setup, one that has a small license but full access to archives through the web interface, to allow for easy user restores while a larger restore operation takes place. We're envisioning this as a small older server (or VM) with the older tape library attached.

In the longer term, for 'deep' archives that weren't worth the effort of restoring in bulk, you'll be able to attach a standalone drive to an even smaller box, and restore the very occasional file through the much beloved X interface. There's never been a license needed for FlashNet to restore through a single tape drive, licenses are only needed to drive a robot or to use the higher level functionality.

We're all over this- we understand the value and need for robust archiving and access to the lifework of your company. Please let us know if you have any questions, concerns, etc..., etc....

rob

Google and Facebook Bolstered by Third-Party Cookie Decline

Posted by Michael Carusi on Thu, Apr 25, 2013 @ 04:44 PM

Tags: data, data management, Facebook, Google, assets, social media

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In our data-driven world, one of the more sensitive types of data that marketers and industry professionals deal with is personal user information through cookies. Cookies have been an engine for personalized online advertising for a decade now, often being a primary revenue stream from the local technology blogger all the way to Google and Facebook.

We seem to be inching towards an online advertising world with less emphasis on third-party cookies. Firefox and Safari both block third-party companies from installing cookies, citing privacy concerns.Networks and coalitions have been formed to advise and educate consumers. Google now has a permanent opt-out plugin.

Even when Google is making headlines for circumvention and cookie tracking, major publishers stand to emerge as the biggest winners of the death third-party cookie. According to AdWeek:

"Big traditional publishers whose ad revenue has shrunk as readers and advertisers shift online could recoup their losses by parlaying their first-party audience data into even higher ad rates. "We believe the cookie discussion really does put a spotlight on the value of first-party data," said Hearst Digital chief revenue officer Kristine Welker."

In other words, without third-party data, first-party data collected by companies themselves becomes even more valuable. Publishers and big media companies that collect user data for membership, opt-ins, and personalized offers are going to be given a significant edge edge in online advertising.

The pioneers of personalized advertising, Google and Facebook, are at even bigger advantage. Google's service unification means it has huge amounts of first-party user data through Google+, YouTube, web searchers, and Gmail among countless others. Facebook's billion-plus users freely provide information about their favorite books, movies, video games, hobbies in addition to extensive demographic data and life events through Facebook timeline. When advertising money is prioritized based on who has the most data on the largest audience, Google and Facebook could stand to do even better than major media companies like Hearst. Geoff Amborn notes via the AdWeek article:

"In a cookieless world, publishers with business models that naturally collect strong names and addresses and other personally identifiable information are going to be able to…connect into CRM databases."

Unfortunately, small businesses and blogs stand to take the biggest hit to their revenue. Content-driven blogs reliant on third-party cookies for Google AdSense will either need to start emphasizing user data directly or resort to alternative revenue streams.

As the third-party cookie continue to decline, first-party data collection and retention will become even more important. Expect to see prominent blogs and publishing companies emphasize inbound marketing by offering E-books or white papers in exchange for E-mail addresses or personal data. The need for data-acquisition could also drive surveys or contests based around providing information in exchange for a freebie. This trend adds more data to a world in which 90% of the data has been created in the last two years alone. Efficient data management will be more important than ever.