Why You Need to Manage Your Social Media Images the Right Way, Right Now

Posted by NAPC Marketing on Fri, Aug 01, 2014 @ 11:22 AM

Tags: images, digital assets, database, content, Google Images, CMS, BAM, CDN, Community Managers, Bloggers, photos, photography, search engine, subject matter, digital asset management, social network, DAM, search, social media

digital asset management

Not too long ago, a Community Manager for a large and popular company grabbed an image off the web and posted it. “Well?” you wonder, “What’s so news-worthy about that? We do that all the time, where I work.” Turns out, that image was not in the slightest what that person thought it was. Not only was it not a colorful image depicting an historic U.S. celebration, but rather a tragic moment of national horror captured on film.

No doubt, by the time the news broke and a sick feeling started to sink in with the company’s CEO, that Community Manager was already long gone. It’s a guarantee that he or she will never work in their industry again. But that was just the beginning. The ripple effect from that one seemingly insignificant event cascaded a torrential wave of hate and doubt on the entire company, brand and all. Stocks plummeted, jobs were lost and a reputation was forever marred.

Whether this company will ever, ever regain any credibility remains to be seen, as they will forever be Googled as the company that royally f*%# up.

And all of this happened simply because they did not have a system in place for gathering, organizing and storing images for their social media.

Blindly entering criterion into a search engine like Google Images is just not the way. You’ve got to properly mind your store. And if you’re not the one managing your database of photography, then you need to set firm guidelines for the person who is.

Blogs, Facebook, Twitter...sound familiar? If you use them (and of course you do), then you need to set yourself up immediately under any one of these solutions; Content Management System (CMS), Digital Asset Management (DAM), Brand Asset Management (BAM), or Content Delivery Network (CDN).

These can help you safely and effectively create a stockpile of amazing images that are just what you need, ready at a moment’s notice. No more guessing what they are, or where they came from. No more last-minute, frantic searches.

If only that Community Manager had known, we’d have an entirely different theme for this blog.

But sometimes it takes a mega-error to help us reflect upon what we’re doing, and not doing right.

Stop the risk here and now.

Find your perfect digital management solution.

How to recognize the differences between Taxonomy and Metadata and live to tell about it.

Posted by NAPC Marketing on Mon, Mar 03, 2014 @ 10:01 AM

Tags: DAM, XMP, metadata, taxonomy, structural metadata, hierarchy, On Brand

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The world of technology is overrun with words that are, in simple terms, extremely hard to understand. And just when you think you’ve got one where you want it, another one pops up in its place.

Nevertheless it’s critical that you are up to speed with what’s going on in your business, so NAPC has got your back. We’re attacking two frequently used terms; breaking them down piece by piece, so you can rise to the top and take back order in your own brain.

So let’s start first with Taxonomy.

Taxonomy is neither related to taxes, nor having to do with stuffing a deceased animal. It is a logical way of organizing things into a hierarchy.

Example:

-Zombie defense shelter (root of hierarchy…what holds everything)
--Inside the shelter are storage racks (subset of shelter)
---On the storage racks are shelves (subset of storage racks)
----On the shelves are weapons and food supplies (subset of shelves)

A place for everything, and everything is in its own, unique place. Easy, right?

And now, Metadata.

Metadata is keywords that help you find things more easily. There are three kinds of metadata: Descriptive Metadata, Structural Metadata and Administrative Metadata.

Say you’re needing a Bazooka. You’d look in the “Heavy Arms” bin on the shelf in your zombie shelter. “Heavy Arms” are your Descriptive Metadata key words because they collectively describe and group like items. In doing so, you’re able to find the exact location of that bazooka you so sorely require.

Now you’re looking for a specific type of Bazooka, so you want a little more structure in the words that direct you. Super-bazooka (bazooka name), M30 White Phosphorous (bazooka type), Electric motor (bazooka format). This is Structural Metadata because it breaks down the individual item into structural layers. Heck, when you’re fighting off zombies you better have the exact bazooka you need!

Lastly, there’s Administrative Metadata; which answers the basic questions of Who (general human population) What (Zombie Apocalypse) and When (any day now).

So whether you’re after Rick Grimes’ role in Walking Dead, or trying to figure out the best way to utilize DAM, NAPC leaves you armed with information!

Business Not Buttons

Posted by Rob Steinberg on Fri, Jan 31, 2014 @ 02:07 PM

Tags: brand management, Xinet, Dalim, DAM, ProofHQ, brand asset management, North Plains, Centrify, On Brand

Business Not Buttons

Many New Year’s resolutions focus on making relationships better. Whether it’s a friend you don’t see enough, or a family member you’d like to appreciate more, now is the time to start fresh, set goals, and make things happen.

Often, the best way to build a better connection is to simplify your approach. Our goal for 2014 is to strengthen bonds with customers by helping you truly understand the full value of what we offer, in the easiest, most direct ways possible.

At NAPC, we’re more than just smart, simple software solutions; we’re a dedicated bunch who love the technology side of things, but love connecting with our customers even more. We see your work life at your level, and know you simply don’t have time for a lot of buttons, bells and whistles. Too many apps, too little time…we get it.

Now in 2014, we’re striking a balance with social channels using their up-to-the-minute capabilities, while still keeping our messaging straightforward, and “all business.” Facebook, Twitter and LinkedIn are there for quick tips, tricks and solutions that keep you in touch with the support you need. We’ve even got a helpful “how-to-fix it/use it” video at FlatHeadU.com.

 When that isn’t enough we’ll do it the old-fashioned way and, come hell or high water, get to you in person.

Like Sully (pictured in a bike helmet beneath a beam of sunlight), who drove 3 ½ hours to his client TWICE in 48 hours to fix a late night crisis. And Grant (proudly sporting a big white ‘stache at bottom right), who hopped a plane and spent a long weekend helping to defend a client’s files from a devastating device failure.

Most often, the service side of business relationships isn’t truly appreciated until something goes wrong.  There’s a better way. We need to prove ourselves to you constantly, consistently.

We’re here to help you learn how to use your products, be comfortable with them, and make the most of all they can do for you.

Even better, we’re eager to get out of the office and get on the road! Set up a free consultation today by clicking here, or calling us at 781-894-3114 x1002.

And, of course, you can start following us immediately by connecting with any of our social channels below.

 We wish you much health, happiness and clarity in 2014.

 Your friends at NAPC.

 

Facebook: www.facebook.com/NAPCgroup

Twitter: www.twitter.com/NAPCgroup

LinkedIn: http://www.linkedin.com/company/napc

 

Archives, Archives, who's got my Archives?

Posted by Rob Pelmas on Mon, Oct 21, 2013 @ 03:35 PM

Tags: Xinet, DAM Systems, Xinet server DAM Systems, digital asset management, Ad Agencies, DAM, NAPC, data, data management, digital asset protection

We were all thrown into a whirlwind of activity with North Plain's (NP)  notice this year of the End of Life of SGL's FlashNet for Xinet. Here's the State of the Nation with regard to Archives:

In the immediate near term there's a great new archiving solution using modern software. The builder of the integration has a long history of writing to exactly this space, and his current tools allow restores from FlashNet as well. For the medium term, we can help you setup a system that will give you easy access to archives using the familiar tools, while you restore as much legacy archives as you feel needed. Long term- you restore files using the base FlashNet software, for as long as you can find hardware that will support the tape technology in use at time of archive.


SGL's FlashNet is going away, and in it's place we'll be relying on Archiware's P5 Archive. This backup software is robust, modern, with a hugely enhanced toolset, and a long history or being present in this exact space of Graphic Arts. We're excited by the options and capabilities it presents, from hyper-intelligent backups to much better hardware support, to a modern web-based interface. Archive to Disk? check. Perpetual intelligent incremental backups? check. Ability to offload backup off primary disk to either other disk or tape? check. It's great stuff, and we can't wait to help you getting  it in place and using it.

FlashWeb and it's recent replacement WebNative Archive are going away, being replaced by InPress' OnFile. InPress has been building solutions for Xinet for forever, and has a rich history and understanding of how to write robust code for the ecosystem. They have hundreds and hundreds of instances of InPressive and Accelerator out there, and a great tool set that enhances the Xinet experience. NAPC has been doing business with them for years, and are really excited and pleased by North Plains choosing of InPress as the heir to building out the interface between Xinet and Archive. Jorgen and Co. are well on the way to an initial release that will fulfill the common need- an easy way to find archives, submit them for restore, monitor progress, or ask an admin to restore files.

The other large concern we've been facing is how to ensure continued access to legacy archives. SGL's licensing machine is going dark next summer, so if there's a HW failure that requires a new license, one won't be available after that, which is a crippling prospect. We've worked out with NP a strategy for setting up a legacy restore server: a separate, static Xinet setup, one that has a small license but full access to archives through the web interface, to allow for easy user restores while a larger restore operation takes place. We're envisioning this as a small older server (or VM) with the older tape library attached.

In the longer term, for 'deep' archives that weren't worth the effort of restoring in bulk, you'll be able to attach a standalone drive to an even smaller box, and restore the very occasional file through the much beloved X interface. There's never been a license needed for FlashNet to restore through a single tape drive, licenses are only needed to drive a robot or to use the higher level functionality.

We're all over this- we understand the value and need for robust archiving and access to the lifework of your company. Please let us know if you have any questions, concerns, etc..., etc....

rob

Pilot Seat: How Xinet Pilot Liberates Users From Plugins

Posted by Robert Sullivan on Thu, Jun 06, 2013 @ 11:10 AM

Tags: Xinet, DAM Systems, digital asset management, Xinet Plug-ins, DAM, Adobe, Asset Browser

Xinet

Xinet Pilot is a Xinet-aware media browser that will replace the Asset Browser plugins, and a quick look shows it works extremely well so far. North Plains describes it as a powerful hybrid of web browser and production navigation technology that provides Xinet-related tools within creative media environments.

Instead of an Asset Browser plugin, Xinet Pilot is a service that runs directly from the desktop. By launching it once, you can use it across Adobe Illustrator, Photoshop, or InDesign seamlessly. You can drag and drop files from the Xinet Pilot into the three Adobe programs, but you can also upload files to the server and apply metadata on the fly.

The really exciting part about Pilot's upload ability is that it will respect the Template Permission settings for Uploader, Enabled and "Required". So it will work like the Uploader Application in that respect, that we can set data fields to be required. Great! But unlike the Uploader Application, Pilots uploads are limited to singular assets. That's right, one asset at a time. (So far)

North Plains has said that they’ll be “depreciating” Asset Browser plugins and migrating to Xinet Pilot. North Plains has also promised to evolve Pilot in future releases and it will support Adobe Creative Cloud. I'm speculating that people are going to love Xinet Pilot and the first feature requests are going to be for multiple asset uploads.

There's not a lot of configuration options in this first release, but I imagine that will be coming also. Not everybody likes the 'executive black' background. North Plains is rightly taking the approach of providing the right user experience and tools now, and hopefully providing aesthetics in those later updates.

If you haven’t climbed into the pilot’s seat yet, you should.

DAM NY 2013: The Art and Practice of Managing Digital Media

Posted by Michael Carusi on Wed, May 01, 2013 @ 06:20 PM

Tags: digital asset management, DAM, North Plains, Adobe, conference

digital media

Calling all New Yorkers! The Art and Practice of Managing Digital Media 2013 conference series begins in the Big Apple on May 2 and May 3. This program is built by and for the digital asset management community. Media, entertainment, advertising, healthcare, retail, government, and education are among the industries represented, and with 500 professionals already registered, it's a great opportunity to network and learn.

Some notable topics throughout this two day event:

-Telling your Brand Story: DAM's Evolution in 2013

-The Impact of New Meaning Based Computing on Understanding Rich Content – Why Does This Change How We Interact with Our Customers?

-Seven Secrets to Making the Most of Your Digital Assets 
 

Sponsors include NAPC partners North Plains and Adobe, and the speaker lineup includes DAM veterans such as David Lipsey of Optimity Advisors, Tracy Askam of HP Autonomy and Holly Boerner of American Express Publishing.

Good DAM contributes directly to the bottom line. Whether you're new and looking to develop a sound business case or want to share your vast DAM knowledge with colleagues, this is an event you won't want to miss. 

If you happen to drop by the event, be sure to look for us!