That DAM Conference

Posted by NAPC Marketing on Tue, May 05, 2015 @ 09:40 AM

Tags: Buying DAM Technology, DAM, brand asset management, NAPC blog, New York City, Henry Stewart, Convention, #DAMNY, #IsThisYou



It is time for Henry Stewart Events: DAM NY this week (May 7-8) in New York City. Henry Stewart DAM Conferences take place several times per year, in a number of major cities. Like it, or not New York City is however the capital of DAM. Follow all the updates with #DAMNY.

Hundreds of DAM professionals (#IsThisYou) will gather to discuss, review, connect and participate in case study presentations, collaborative work sessions and techlabs. The growth of the digital assets business sector has been phenomenal and the importance of storing, accessing, distributing, repurposing and monetizing those assets increases every day. This convention will deliver what it promises: the latest thinking on how to store, access, distribute, and monetize your digital assets, illustrated with learnings from multiple case studies.

With a great line up of speakers, and a full agenda over the course of two days, this is certain to be an important conference to attend. Several members of the NAPC team will be on hand, and keep a look out for teams from Bynder and DALIM SOFTWARE GmbH, both of whom will both be exhibiting. This is a treat for us, having two of our primary partners in one place. 

Attendees can expect a great deal of topics including:

  • "A look at how to build a DAM foundation that is not only effective for the creative needs of now, but one that will stand the test of time" with speaker, Theresa Regli, Managing Partner & Principal Analyst, Real Story Group.
  • Where is DAM Heading? A panel discussing content contextualization and brand management, on-premise vs. cloud hosted or SaaS, and who will be buying DAM? This panel will include among others representatives from 3M Company, Sterling Publishing and Hallmark.
  • Identifying the Needs. Satisfying the Wants. This panel will focus on where vendors are taking their products and the ways they seek to facilitate marketing innovation, as well as how the needs of global companies and their creative, branding and marketing teams are to be fully satisfied (#IsThisYou)

In preparation for Henry Stewart, here are some helpful tips for getting the most out of this or any conference. Enjoy the largest Digital Asset Management Conference of 2015 and keep an eye on the NAPC Twitter and Facebook feeds for updates, and save the hashtag #DAMNY to follow the convention.

Not attending? You can always keep up with news, the state of the DAM industry, branding content and digital asset management tips and tricks, and much more by subscribing to the NAPC Blog.

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Certain content from within the post comes from original sources including HubSpotHenrik de Gyor and The Henry Stewart Conferences. 

Webinar Playback: The Seven Deadly Sins of Brand Asset Management

Posted by NAPC Marketing on Thu, Jun 20, 2013 @ 07:14 PM

Tags: digital asset management, brand asset management, North Plains


On Wednesday, we enjoyed the opportunity to cohost a webinar along with NAPC partner North Plains and Henry Stewart DAM entitled The Seven Deadly Sins of Brand Asset Management. 200 attendees from over 20 countries listened in, and NAPC's own Scott Tully took the mic at one point to speak on issues relating to brand asset management.

The sins themselves are as follows: Consistency, compliance, collaboration, connection, communication, control, and cost. Each sin has the potential to cause tremendous embarrassment to your brand and cost your company significant amounts of money. If you missed the event, you can catch it at your convenience; simply watch the playback right here!