That DAM Conference

Posted by NAPC Marketing on Tue, May 05, 2015 @ 09:40 AM

Tags: Buying DAM Technology, DAM, brand asset management, NAPC blog, New York City, Henry Stewart, Convention, #DAMNY, #IsThisYou



It is time for Henry Stewart Events: DAM NY this week (May 7-8) in New York City. Henry Stewart DAM Conferences take place several times per year, in a number of major cities. Like it, or not New York City is however the capital of DAM. Follow all the updates with #DAMNY.

Hundreds of DAM professionals (#IsThisYou) will gather to discuss, review, connect and participate in case study presentations, collaborative work sessions and techlabs. The growth of the digital assets business sector has been phenomenal and the importance of storing, accessing, distributing, repurposing and monetizing those assets increases every day. This convention will deliver what it promises: the latest thinking on how to store, access, distribute, and monetize your digital assets, illustrated with learnings from multiple case studies.

With a great line up of speakers, and a full agenda over the course of two days, this is certain to be an important conference to attend. Several members of the NAPC team will be on hand, and keep a look out for teams from Bynder and DALIM SOFTWARE GmbH, both of whom will both be exhibiting. This is a treat for us, having two of our primary partners in one place. 

Attendees can expect a great deal of topics including:

  • "A look at how to build a DAM foundation that is not only effective for the creative needs of now, but one that will stand the test of time" with speaker, Theresa Regli, Managing Partner & Principal Analyst, Real Story Group.
  • Where is DAM Heading? A panel discussing content contextualization and brand management, on-premise vs. cloud hosted or SaaS, and who will be buying DAM? This panel will include among others representatives from 3M Company, Sterling Publishing and Hallmark.
  • Identifying the Needs. Satisfying the Wants. This panel will focus on where vendors are taking their products and the ways they seek to facilitate marketing innovation, as well as how the needs of global companies and their creative, branding and marketing teams are to be fully satisfied (#IsThisYou)

In preparation for Henry Stewart, here are some helpful tips for getting the most out of this or any conference. Enjoy the largest Digital Asset Management Conference of 2015 and keep an eye on the NAPC Twitter and Facebook feeds for updates, and save the hashtag #DAMNY to follow the convention.

Not attending? You can always keep up with news, the state of the DAM industry, branding content and digital asset management tips and tricks, and much more by subscribing to the NAPC Blog.

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Certain content from within the post comes from original sources including HubSpotHenrik de Gyor and The Henry Stewart Conferences. 

Dream Internship, Turned Nightmare

Posted by Guest Blogger, Isabella Raine on Thu, Apr 30, 2015 @ 01:42 PM

Tags: research, photos, search, brand asset management, assets, Brand Marketing Management, hard drive, nyc, New York City, Brand Content Management, #IsThisYou, internship, USB

Interning in New York City is the dream. It’s the rite of passage into my industry - which is music - and I’m doing it at a company that I am proud to work for. My team has lauded me as one of the best interns they’ve had. I don’t like to brag, but I’ve poured a lot of passion and effort into my work, and it feels great to be recognized for that. And while I am truly living the life here in New York City, there’s one thing that drives me crazy day after day #IsThisYou.

My supervisor is the holder of the hard drives. She is sought after by every employee in our forty person office - whether a client wants a photo of our festival, or our social team needs “something epic" to post, they go to her. And thus, as my supervisor’s intern, the asset chase becomes my life.

My supervisor is busy. I receive forwarded emails: we need photos of happy people. We need photos of that band, but only photos where you can’t see their faces too well. We need photos of that one year when that one collaboration happened and oh, the sun was also setting, so make sure you can see that too. I stroll back and forth to a drawer that is filled with orange and silver LaCie hard drives, each holding thousands of disorganized, mostly unlabeled photos, and I go to work. I can spend hours sifting through the messes on those drives (#IsThisYou). Some of the drives are corrupt. Some, I have to hold the USB cord into the drive for it to even work. My fellow interns know my pain - they witness the searching and the frustration of not being able to find that one specific photo that you can remember you saw one time but seems to have disappeared.

My to-do list is the first thing to suffer, along with my motivation and energy. My list ranges from a weekly newsletter to making graphics for social to the most elusive research projects you will ever see. I am an exceptionally motivated individual and I love where I work, but the tedious task of sorting through a hard drive shouldn’t be replacing the things I need, and want, to do for my team #IsThisYou

The end of my asset chase usually ends with me pulling a handful of photos, we-transfering them over to my supervisor, and waiting to see if any suffice. Meanwhile, the newsletter was pushed until tomorrow, the graphics can wait, and the research projects go down on the priority list.

I know my time can be better used. As an intern at a young, innovative company, I am shocked daily that this is still an issue that has gone unsolved. I can only hope that my team’s pain will one day be a funny memory, and that everyone in our office will be able to search a few words and find the photo they are looking for in a matter of seconds. Instead, we don’t send one-sheets to clients on time because we’re missing the shot of the VIP lounge. And we can’t replace the photo on our website because I’ve already spent an entire day looking for one, and all the options were turned down. I know the drawers of hard drives are the root of our problems, and I hope I can help my company fix that.
Solve The Asset Chase

Record Setting Quarter For Bynder

Posted by NAPC Marketing on Fri, Apr 10, 2015 @ 01:31 PM

Tags: Bynder, brand, brand management, brand asset management

New Bynder Clients Include Puma, Icelandair and Goodyear Dunlop

Brand portal supplier and NAPC partner, Bynder has announced new clients including Puma, Avis Budget Group, Icelandair, Randstad, Boohoo, and Goodyear Dunlop among others in March, lead to a 600% increase in revenue from Q1 2014. 

Byndera global brand growth and brand identy management company, closes a record-setting quarter as the company adds several global corporations to its client roster after seeing seeing year on year growth increase by 500% in 2014. Having been included in the Deloitte Fast50 in 2013 and 2014, the Amsterdam-based marketing tech company continues to build global sales momentum through its offices in Amsterdam, Boston, and London.

“It’s been a busy and eventful few weeks. We’ve succeeded in signing on some amazing brands with plenty more to come. It’s very encouraging to see how Bynder is now considered to be one of the main marketing technology platforms for large global brands,” says Chris Hall, founder and CEO. Read the entire press release here.

Learn More About BYNDER

Decrease your digital clutter this Spring

Posted by NAPC Marketing on Thu, Mar 26, 2015 @ 08:06 AM

Tags: digital assets, Bynder, Archiving, Xinet, DAM Systems, digital asset management, DAM, ProofHQ, brand asset management, NAPC, assets, graphics, productivity, production


Unlike the elements of nature we, the human species, are not busy adding to the spring canvas with sprouting leaves or blooming flowers. Just the opposite. The changing of seasons sets off some internal urge to declutter, organize and air out our spaces with a good, deep cleaning.

But it’s not just closets, attics and wardrobes that benefit from organization. Like your lifestyle, your entire workstyle can benefit from a good declutter. You might even kickstart a whole new level of productivity and even, yes even, cost savings! What a way to enter a new season!

If your desktop, archive system, production schedule or asset and graphics library look like your garage (pre-cleaning), then there is still some serious work ahead. Good thing we’ve got the most simple, yet effective, solutions that will help you git ‘er done.

Just as storage containers and label makers make grouping, naming and accessing our personal items a cinch, digital asset management solutions help us easily do the same for our digital files at work.

Digital asset management solutions streamline and organize to give you the single source of truth you and your team need. The right solution can actually make all the difference by helping to break down barriers between internal teams, clients, vendors and staff to accelerate productivity, and increase revenue.

Whether it be ProofHQ for online proofing and collaboration, Bynder for your all-important brand asset management needs, or a more work in progress digital asset management system, like Xinet, organizing and decluttering your workstyle will create a sense of harmony...just like that found in springtime nature.

Learn More

Business Not Buttons

Posted by Rob Steinberg on Fri, Jan 31, 2014 @ 02:07 PM

Tags: brand management, Xinet, Dalim, DAM, ProofHQ, brand asset management, North Plains, Centrify, On Brand

Business Not Buttons

Many New Year’s resolutions focus on making relationships better. Whether it’s a friend you don’t see enough, or a family member you’d like to appreciate more, now is the time to start fresh, set goals, and make things happen.

Often, the best way to build a better connection is to simplify your approach. Our goal for 2014 is to strengthen bonds with customers by helping you truly understand the full value of what we offer, in the easiest, most direct ways possible.

At NAPC, we’re more than just smart, simple software solutions; we’re a dedicated bunch who love the technology side of things, but love connecting with our customers even more. We see your work life at your level, and know you simply don’t have time for a lot of buttons, bells and whistles. Too many apps, too little time…we get it.

Now in 2014, we’re striking a balance with social channels using their up-to-the-minute capabilities, while still keeping our messaging straightforward, and “all business.” Facebook, Twitter and LinkedIn are there for quick tips, tricks and solutions that keep you in touch with the support you need. We’ve even got a helpful “how-to-fix it/use it” video at

 When that isn’t enough we’ll do it the old-fashioned way and, come hell or high water, get to you in person.

Like Sully (pictured in a bike helmet beneath a beam of sunlight), who drove 3 ½ hours to his client TWICE in 48 hours to fix a late night crisis. And Grant (proudly sporting a big white ‘stache at bottom right), who hopped a plane and spent a long weekend helping to defend a client’s files from a devastating device failure.

Most often, the service side of business relationships isn’t truly appreciated until something goes wrong.  There’s a better way. We need to prove ourselves to you constantly, consistently.

We’re here to help you learn how to use your products, be comfortable with them, and make the most of all they can do for you.

Even better, we’re eager to get out of the office and get on the road! Set up a free consultation today by clicking here, or calling us at 781-894-3114 x1002.

And, of course, you can start following us immediately by connecting with any of our social channels below.

 We wish you much health, happiness and clarity in 2014.

 Your friends at NAPC.






OnBrand Webinar Wednesdays

Posted by NAPC Marketing on Wed, Jul 10, 2013 @ 05:34 PM

Tags: brand asset management, OnBrand, North Plains, webinar


See how Brands like Diageo, Shell and the BBC manage their Brand Assetson July 17th and 24th, both opportunities at 12:00 PM EST.  Join us for a live demo of OnBrand, a powerful, intuitive solution for Brand Asset Management (BAM). As the channel partner for OnBrand, we'll be conducting live demos with North Plains, so make sure you register now

Webinar Playback: The Seven Deadly Sins of Brand Asset Management

Posted by NAPC Marketing on Thu, Jun 20, 2013 @ 07:14 PM

Tags: digital asset management, brand asset management, North Plains


On Wednesday, we enjoyed the opportunity to cohost a webinar along with NAPC partner North Plains and Henry Stewart DAM entitled The Seven Deadly Sins of Brand Asset Management. 200 attendees from over 20 countries listened in, and NAPC's own Scott Tully took the mic at one point to speak on issues relating to brand asset management.

The sins themselves are as follows: Consistency, compliance, collaboration, connection, communication, control, and cost. Each sin has the potential to cause tremendous embarrassment to your brand and cost your company significant amounts of money. If you missed the event, you can catch it at your convenience; simply watch the playback right here!