Soft Proofing: Leave your mark with Dalim ES

Posted by Scott Tully on Thu, Feb 25, 2016 @ 12:37 PM

Tags: approve, brand, Softproofing, ES, Dalim ES, Dalim Software


Shake it up

Okay gang, here's your opportunity to shake things up and leave your mark.

Your proofreading mark, that is. 

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Don't settle

Why settle for pedestrian annotations when you can make and use your own?

That's right.

You can use the custom proofreading marks capability in ES to set the tone, get personal or make a point.

Own It !

Flathead icons? It MUST be an NAPC job !

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I know those colors !

Get Personal

How about this rogues gallery of proof approvers?

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No doubting who's who, here...or when reviewing proofs in ES !

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Don't Clash

And it's no coincidence that the color surrounding each custom proofreading mark exactly matches the color of each approvers Notes...[defined in each ES User's preferences]

Point It Out

Consistency. The key to being a professional.

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Try It

Here's how to do it in ES v4.5:

  1. Make a folder, name it with your custom theme. No Spaces in the folder name !
  2. Create your custom, proofreading mark artwork. Save your work as: .jpg, .png or .gif 
  3. Copy all your artwork into your custom theme folder.
  4. On your ES server, locate the default set of proofreading marks at:
    /symlnks/io/Dialogue/DialogueDataServer/queryData/ProofReadingMarks/default
   

Copy the file "metadata.xml" from the default folder to your custom theme folder. Carefully edit it by substituting the existing values of name, img and comment with your own. There should be one line for each of your artwork files. Save. Do NOT rename.

  5. Copy your custom theme folder to the ProofReadingMarks folder on the ES server.

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Record Setting Quarter For Bynder

Posted by NAPC Marketing on Fri, Apr 10, 2015 @ 01:31 PM

Tags: Bynder, brand, brand management, brand asset management

New Bynder Clients Include Puma, Icelandair and Goodyear Dunlop

Brand portal supplier and NAPC partner, Bynder has announced new clients including Puma, Avis Budget Group, Icelandair, Randstad, Boohoo, and Goodyear Dunlop among others in March, lead to a 600% increase in revenue from Q1 2014. 

Byndera global brand growth and brand identy management company, closes a record-setting quarter as the company adds several global corporations to its client roster after seeing seeing year on year growth increase by 500% in 2014. Having been included in the Deloitte Fast50 in 2013 and 2014, the Amsterdam-based marketing tech company continues to build global sales momentum through its offices in Amsterdam, Boston, and London.

“It’s been a busy and eventful few weeks. We’ve succeeded in signing on some amazing brands with plenty more to come. It’s very encouraging to see how Bynder is now considered to be one of the main marketing technology platforms for large global brands,” says Chris Hall, founder and CEO. Read the entire press release here.

Learn More About BYNDER

DAM Market Set For Exponential Growth

Posted by NAPC Marketing on Wed, Mar 18, 2015 @ 08:02 PM

Tags: research, brand, digital asset management, DAM, NAPC, industry report, market analysis

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As posted today on PR Newswire, Research and Markets has released a new research report indicating that the global digital asset management market is expected to grow from $1.16 billion in 2014 to $4.12 billion by 2019, at a Compound Annual Growth Rate (CAGR) of 28.7% during the forecast period 2014 - 2019.

The research report indicates The Digital Asset Management (DAM) market is in its evolutionary stage and exhibits expansive growth in the years to come. This market is expected to grow substantially with fast-paced adoption among enterprises.

Kenny Kirsch, Vice President, Chief Strategy Officer of NAPC noted on this new research report that It's growing and changing for sure. NAPC is excited about what DAM 2.0 will be. In fact, we're not even sure it will be called DAM (Digital Asset Management). The shift now is from agencies to brands...or agencies acting as brand shepherds. The demand for easy-to-use, more configurable and more affordable ways are the prime discussions. We see these challenges amongst our clients now, and we're embracing new solutions to meet their growing needs.

You can Read the PR Newswire release or preview the research report Digital Asset Management Market by Solutions - Global Forecast to 2019

To stay up to date on all the innovation and growth in the DAM market from 2014 through 2019 and beyond, visit our NAPC blog regularly.

 

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Why our new Bynder video is all about you!

Posted by NAPC Marketing on Wed, Mar 04, 2015 @ 01:50 PM

Tags: creative, efficient, Bynder, brand, DropBox, ROI, control, Portal, assets, marketing, productivity

Yes, you! You are just the kind of people who inspired our video, and the reason Bynder was created in the first place.

You are marketing people. Brand people. People who work crazy hours, trying to keep everything in one place, getting pulled in multiple directions and lying awake at night worrying that blowing your budget might just have blown the whole campaign in your boss’ eyes. To top it all off, you probably work in a world of USB thumb drives and DropBoxes because your company hasn’t explored a better way... mostly because they don’t know one exists.

When making our video, we wanted to capture you and your work lifestyle. Our video is a day in the life of a brand manager who once knew your struggles intimately, but because she has Bynder, she sails through her day and heads out early to enjoy her evening.

But being first out the door isn’t totally what Bynder is about...finishing on time is only a side benefit (a really nice one) of the REASON she got her work done faster. With Bynder, everything is true to brand, and in market faster, so there is more opportunity to increase revenue. So, yes, let’s have a drink to that!

Bynder is NOT about hiring less people, or making them more efficient so you can hire fewer people. Bynder is about broadening your reach to a much larger audience in a faster, more timely way. Our “heroine” is connecting with people across town, across oceans, and at different levels. Likewise, so are our clients who use Bynder right now:

“Our [Bynder] Brand Portal has been a hugely useful tool in helping us launch our recent rebrand to a global audience - we have complete and instant control of all of our creative assets ensuring our regional marketeers and retail partners can access approved material, specific to their user access level, on demand.” –Lee Harrod, Global Brand & Creative Director at Boori.

She, like this client, has found a single source of truth that will empower her to meet the top 5 challenges that marketers, like you, face every day:

  • doing more with less
  • increasing speed to market
  • maximizing revenue
  • interconnecting marketing
  • building a community and participating in conversation

 If you haven’t watched our Bynder video yet, watch it now. And if you’ve watched it, share it with others who can relate. Then, watch it again... this time, with an understanding of where we were coming from while filming producing it. Basically, we made it for you.

Then, explore Bynder for yourself right here. We’re sure you’ll discover that it’s the one solution that was made for all your needs.