Dream Internship, Turned Nightmare

Posted by Guest Blogger, Isabella Raine on Thu, Apr 30, 2015 @ 01:42 PM

Tags: research, photos, search, brand asset management, assets, Brand Marketing Management, hard drive, nyc, New York City, Brand Content Management, #IsThisYou, internship, USB

 
Dollarphotoclub_50012665-sized-1
Interning in New York City is the dream. It’s the rite of passage into my industry - which is music - and I’m doing it at a company that I am proud to work for. My team has lauded me as one of the best interns they’ve had. I don’t like to brag, but I’ve poured a lot of passion and effort into my work, and it feels great to be recognized for that. And while I am truly living the life here in New York City, there’s one thing that drives me crazy day after day #IsThisYou.

My supervisor is the holder of the hard drives. She is sought after by every employee in our forty person office - whether a client wants a photo of our festival, or our social team needs “something epic" to post, they go to her. And thus, as my supervisor’s intern, the asset chase becomes my life.

My supervisor is busy. I receive forwarded emails: we need photos of happy people. We need photos of that band, but only photos where you can’t see their faces too well. We need photos of that one year when that one collaboration happened and oh, the sun was also setting, so make sure you can see that too. I stroll back and forth to a drawer that is filled with orange and silver LaCie hard drives, each holding thousands of disorganized, mostly unlabeled photos, and I go to work. I can spend hours sifting through the messes on those drives (#IsThisYou). Some of the drives are corrupt. Some, I have to hold the USB cord into the drive for it to even work. My fellow interns know my pain - they witness the searching and the frustration of not being able to find that one specific photo that you can remember you saw one time but seems to have disappeared.

My to-do list is the first thing to suffer, along with my motivation and energy. My list ranges from a weekly newsletter to making graphics for social to the most elusive research projects you will ever see. I am an exceptionally motivated individual and I love where I work, but the tedious task of sorting through a hard drive shouldn’t be replacing the things I need, and want, to do for my team #IsThisYou

The end of my asset chase usually ends with me pulling a handful of photos, we-transfering them over to my supervisor, and waiting to see if any suffice. Meanwhile, the newsletter was pushed until tomorrow, the graphics can wait, and the research projects go down on the priority list.

I know my time can be better used. As an intern at a young, innovative company, I am shocked daily that this is still an issue that has gone unsolved. I can only hope that my team’s pain will one day be a funny memory, and that everyone in our office will be able to search a few words and find the photo they are looking for in a matter of seconds. Instead, we don’t send one-sheets to clients on time because we’re missing the shot of the VIP lounge. And we can’t replace the photo on our website because I’ve already spent an entire day looking for one, and all the options were turned down. I know the drawers of hard drives are the root of our problems, and I hope I can help my company fix that.
Solve The Asset Chase

Decrease your digital clutter this Spring

Posted by NAPC Marketing on Thu, Mar 26, 2015 @ 08:06 AM

Tags: digital assets, Bynder, Archiving, Xinet, DAM Systems, digital asset management, DAM, ProofHQ, brand asset management, NAPC, assets, graphics, productivity, production

                                                       ScreenShot2015-03-17at11.03.22AM

Unlike the elements of nature we, the human species, are not busy adding to the spring canvas with sprouting leaves or blooming flowers. Just the opposite. The changing of seasons sets off some internal urge to declutter, organize and air out our spaces with a good, deep cleaning.

But it’s not just closets, attics and wardrobes that benefit from organization. Like your lifestyle, your entire workstyle can benefit from a good declutter. You might even kickstart a whole new level of productivity and even, yes even, cost savings! What a way to enter a new season!

If your desktop, archive system, production schedule or asset and graphics library look like your garage (pre-cleaning), then there is still some serious work ahead. Good thing we’ve got the most simple, yet effective, solutions that will help you git ‘er done.

Just as storage containers and label makers make grouping, naming and accessing our personal items a cinch, digital asset management solutions help us easily do the same for our digital files at work.

Digital asset management solutions streamline and organize to give you the single source of truth you and your team need. The right solution can actually make all the difference by helping to break down barriers between internal teams, clients, vendors and staff to accelerate productivity, and increase revenue.

Whether it be ProofHQ for online proofing and collaboration, Bynder for your all-important brand asset management needs, or a more work in progress digital asset management system, like Xinet, organizing and decluttering your workstyle will create a sense of harmony...just like that found in springtime nature.

Learn More

Why our new Bynder video is all about you!

Posted by NAPC Marketing on Wed, Mar 04, 2015 @ 01:50 PM

Tags: creative, efficient, Bynder, brand, DropBox, ROI, control, Portal, assets, marketing, productivity

Yes, you! You are just the kind of people who inspired our video, and the reason Bynder was created in the first place.

You are marketing people. Brand people. People who work crazy hours, trying to keep everything in one place, getting pulled in multiple directions and lying awake at night worrying that blowing your budget might just have blown the whole campaign in your boss’ eyes. To top it all off, you probably work in a world of USB thumb drives and DropBoxes because your company hasn’t explored a better way... mostly because they don’t know one exists.

When making our video, we wanted to capture you and your work lifestyle. Our video is a day in the life of a brand manager who once knew your struggles intimately, but because she has Bynder, she sails through her day and heads out early to enjoy her evening.

But being first out the door isn’t totally what Bynder is about...finishing on time is only a side benefit (a really nice one) of the REASON she got her work done faster. With Bynder, everything is true to brand, and in market faster, so there is more opportunity to increase revenue. So, yes, let’s have a drink to that!

Bynder is NOT about hiring less people, or making them more efficient so you can hire fewer people. Bynder is about broadening your reach to a much larger audience in a faster, more timely way. Our “heroine” is connecting with people across town, across oceans, and at different levels. Likewise, so are our clients who use Bynder right now:

“Our [Bynder] Brand Portal has been a hugely useful tool in helping us launch our recent rebrand to a global audience - we have complete and instant control of all of our creative assets ensuring our regional marketeers and retail partners can access approved material, specific to their user access level, on demand.” –Lee Harrod, Global Brand & Creative Director at Boori.

She, like this client, has found a single source of truth that will empower her to meet the top 5 challenges that marketers, like you, face every day:

  • doing more with less
  • increasing speed to market
  • maximizing revenue
  • interconnecting marketing
  • building a community and participating in conversation

 If you haven’t watched our Bynder video yet, watch it now. And if you’ve watched it, share it with others who can relate. Then, watch it again... this time, with an understanding of where we were coming from while filming producing it. Basically, we made it for you.

Then, explore Bynder for yourself right here. We’re sure you’ll discover that it’s the one solution that was made for all your needs.

4 steps toward a better work process

Posted by NAPC Marketing on Wed, Feb 04, 2015 @ 06:59 PM

Tags: marketing agile, project management, designers, share, approve, resolutions, creative, online collaboration, risk, challenge, stagnate, procrastinate, comfort zone, identify, research, choose, achieve, thought leader, 4 steps, eliminate rounds, confusing comments, compensating, expense, paper proofing process, digital proofing, eliminate rounds of confusing comments, cut your costs, save time, focus on end product, process change, end results, marketing department productive, online proofing tool, online proofing software, revisions, teams, manage, creative workflow, online proofing, Google, assets, marketing, process, change, productivity, streamlined, transition, Shawn Herring, Proof HQ

                       Dollarphotoclub 71673318

Why do we get complacent? Why do we let things, like bad work processes, continue on “as is,” even if our “as is” stinks (and we know it)? Why do we enable our problems by compensating in other ways, at our own expense? Because climbing out of our comfort zone takes work, is uncertain and potentially risky. Yes, yes and yes. (Sorry, it is.)

So for those of you brave enough to say “what the hey, I’m going for it anyway,” here are four steps that can help you get the right information and confidence to build a platform for change, or at least a good argument for the consideration of change, within your team:

Step 1: Identify your problem spots...the roadblocks, the inconsistencies, the unorganized processes...all those things that keep you from producing the end product that you want, in the timeframe and budget that you need to work within. Once you know where your problems lie, you can begin the process of putting a name to the solution(s) that will fix them.  

Step 2: Google your problems using “normal people” words like, eliminate rounds of confusing comments. It’s actually better NOT to try to use fancy technical terms because, chances are, many other people have Googled the same way you are for the same sorts of problems and, chances are, they also didn’t know what they were looking for at the time. You might even notice that Google finishes your query for you as you type it into the search area. That means you are hot on the trail!!

Step 3: Research what comes up. Stay neutral...resist the urge to pick a solution at this point. Instead, do your homework and compare a few ebooks, white papers, slideshares, whatever you need to educate yourself so you can make a good comparison between a few viable contenders.

Step 4: Choose two or three solutions and do a deep dive...ask for free demos...why not, they’re FREE! Soon enough, the right choice will become very apparent and you will be ready to venture forth out of your comfort zone knowledgeable and prepared.

And for all your hard work, you’ll undoubtedly Achieve recognition as a thought leader and positive change maker in your company!

Why you won't lose 35lbs, or switch to online collaboration, overnight

Posted by NAPC Marketing on Thu, Jan 15, 2015 @ 03:47 PM

Tags: marketing agile, project management, designers, share, approve, resolutions, creative, online collaboration, digital, proofing, streamline, proofing software, workflow, assets, change, productivity, transition, Shawn Herring, Proof HQ


proofhq

 

 

 

CHANGE THE WAY YOU WORK  CLICK FOR FREE DEMO

 

92% of New Year’s resolutions have already failed...and, sadly, that’s the norm year, after year. But these failed attempts aren’t due to lack of good intent, rather from a need for speed. You are not going to shed 35 pounds and become a shining icon of good health in one week. To achieve your goal requires a lifestyle change that begins with small steps. First comes the acknowledgement that change must happen, followed by careful meal and exercise planning. But nothing will make any difference if you don’t have the stamina to stick with it past the end of the month.


Likewise, if you walk into work on a Monday in January and say “let’s make our marketing department more productive,” it’s not going to happen overnight (or maybe not even by the end of the month). To achieve your goal takes a workstyle change. First comes the acknowledgement that a certain process must change. Then comes careful examination of your options; what will cut your costs, save you time and eliminate rounds of confusing comments? Which solution frees you up so you can put more focus on your end product? Most of all, which is easy to implement and use?  The transition must be accepted, and the process learned. Above all else, you and your team must have the stamina to stick with it for the long haul.


Over time, with patience, you will see a remarkable difference in how your clothes fit and the way you feel about yourself. Over time, with patience, you will see the remarkable end results of online collaboration, due to a more effective project management tool. For more on the topic of change in business read what our guest blogger, Shawn Herring, VP of Marketing, Proof HQ says in his piece about changing the way you work to become more marketing agile.


If you want a quick fix, then hurry off and organize your file cabinet (go on, git!). But if you want to make some really good change, sloooooow down and investigate our link below.


 

CHANGE THE WAY YOU WORK  CLICK FOR FREE DEMO

Five ways to tell if it’s time to upgrade your server

Posted by NAPC Marketing on Thu, Sep 18, 2014 @ 10:41 AM

Tags: images, digital assets, server, infrastructure, enterprise server, purchase, files, replace, upgrade, five factors, outgrown, Apple iPhone, Apple iPhone 6, Apple iPhone 6 Plus., assets

iStock 000028334318Large resized 600

If you’re one of the over 4 million people who pre-ordered the iPhone 6 or iPhone 6 Plus within the first 24 hours, you already get the idea that you need to upgrade to enjoy the very best in technology. And you knew, without actually being told, that when you bought your new Apple iPhone last year (or the year before, no matter, it wasn’t that long ago) there’d be a newer and better one soon enough. You’re willing to go through the expense year after year because you know that each generation of phone has a more powerful architecture to handle your increasingly demanding, and changing, mobile tasks.


Yet when you bought your enterprise server, let’s say, five years ago, you pretty much called it a done deal. It was a significant expense, though worth it. After all, your infrastructure houses ALL of your digital assets. You know, the ones you simply can’t stay in business without. So, you had to do it...but you figured you were done and wouldn’t need to do that again, for, well, at least for a good long while.


Oooops. Wrong.


As you know, time changes everything; the natural accumulation of your files, newer, faster, more demanding applications and updates, more complex operations, shorter deadlines, and more automation. Sure, you took good care; patched, tested, paid for the maintenance contract, and treated the solution as the precious resource it was. Meanwhile you’ve left your infrastructure as is. Not so terrific...and here’s why.


As the infrastructure ages, for all those reasons above, performance slows down. Not all at once, but a bit at a time. It’s gradual. As with all pain, you live with it. First, a twinge. Then, an ache. Eventually, something makes you realize that it’s time for action. What used to be fast and efficient, isn’t any more. Your team is pulling out their collective hairs because they can’t meet deadlines due to slow or, worse, down servers.


It’s also painful to need to budget all over again. “We solved that in 2011, what again?” But reality is, to keep up and keep on productively you should plan on replacing your enterprise server every three years. Is your time now?


Here are five factors to help you determine if you have, indeed, outgrown your infrastructure:


1. Your database is falling behind

2. Maintenance costs are rising

3. You're afraid to reboot because the server may not come back up

4. Newer enterprise applications aren't compatible

5. Backups are still running on Monday


And...as a bonus #6 to all our blog readers...you’re realizing your server is anything but energy efficient.


The good news is, as time was busy making this purchase necessary, it also made it more affordable than before.


So, maybe it’s time now. And for all the right reasons. But how to stay on track for the future? Why not use something easy to remember? Try setting your server replacement schedule for every other iPhone release.


Update and up your productivity! Explore infrastructure options here: http://napc.com/hardware

Google and Facebook Bolstered by Third-Party Cookie Decline

Posted by Michael Carusi on Thu, Apr 25, 2013 @ 04:44 PM

Tags: data, data management, Facebook, Google, assets, social media

Screen_Shot_2015-04-02_at_2.16.44_PM

In our data-driven world, one of the more sensitive types of data that marketers and industry professionals deal with is personal user information through cookies. Cookies have been an engine for personalized online advertising for a decade now, often being a primary revenue stream from the local technology blogger all the way to Google and Facebook.

We seem to be inching towards an online advertising world with less emphasis on third-party cookies. Firefox and Safari both block third-party companies from installing cookies, citing privacy concerns.Networks and coalitions have been formed to advise and educate consumers. Google now has a permanent opt-out plugin.

Even when Google is making headlines for circumvention and cookie tracking, major publishers stand to emerge as the biggest winners of the death third-party cookie. According to AdWeek:

"Big traditional publishers whose ad revenue has shrunk as readers and advertisers shift online could recoup their losses by parlaying their first-party audience data into even higher ad rates. "We believe the cookie discussion really does put a spotlight on the value of first-party data," said Hearst Digital chief revenue officer Kristine Welker."

In other words, without third-party data, first-party data collected by companies themselves becomes even more valuable. Publishers and big media companies that collect user data for membership, opt-ins, and personalized offers are going to be given a significant edge edge in online advertising.

The pioneers of personalized advertising, Google and Facebook, are at even bigger advantage. Google's service unification means it has huge amounts of first-party user data through Google+, YouTube, web searchers, and Gmail among countless others. Facebook's billion-plus users freely provide information about their favorite books, movies, video games, hobbies in addition to extensive demographic data and life events through Facebook timeline. When advertising money is prioritized based on who has the most data on the largest audience, Google and Facebook could stand to do even better than major media companies like Hearst. Geoff Amborn notes via the AdWeek article:

"In a cookieless world, publishers with business models that naturally collect strong names and addresses and other personally identifiable information are going to be able to…connect into CRM databases."

Unfortunately, small businesses and blogs stand to take the biggest hit to their revenue. Content-driven blogs reliant on third-party cookies for Google AdSense will either need to start emphasizing user data directly or resort to alternative revenue streams.

As the third-party cookie continue to decline, first-party data collection and retention will become even more important. Expect to see prominent blogs and publishing companies emphasize inbound marketing by offering E-books or white papers in exchange for E-mail addresses or personal data. The need for data-acquisition could also drive surveys or contests based around providing information in exchange for a freebie. This trend adds more data to a world in which 90% of the data has been created in the last two years alone. Efficient data management will be more important than ever.