How to run your digital assets like a well-organized suitcase

Posted by NAPC Marketing on Wed, Apr 01, 2015 @ 01:00 PM

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“I love to pack!” said noone ever. But with warmer seasons glinting on the slowly melting horizon, we can’t help but feel inspired to do just that...pack our bags, jet off and get our vacation on. To do that, of course, we have to pack first. (Drat)

Gathering all your miscellaneous unorganized stuff, putting it into a compartmentalized space in such a way that you can 1) be sure you have everything, and 2) find and get to everything easily, is in itself an art form. It’s also a lot of work.

But you know what ISN’T? Organizing your digital assets. Why? Because there are many digital asset management systems and solutions available, offering configurable, affordable, and easy ways to manage not only your digital assets (images, videos, logos, charts), but your brand assets (logos, tag lines), as well.  

In our recent blog, DAM Market Set For Exponential Growth this new report states that “...the global digital asset management market is expected to grow from $1.16 billion in 2014 to $4.12 billion by 2019…” With this in mind, it’s clear that there is a big need for a lot of organizing and “packing,” and that there are a lot of digital visual assets in need of organization and management.

With a wide assortment of options in the marketplace, and so many vendors and systems, today’s DAM goes way beyond the broad-scope sorting, organizing, searching and managing of your digital assets. As your goals are getting more specific and unique, so are your needs.

Take Proof HQ for example; it vastly improves your proofing process, which in turn helps team collaboration through a better, and more efficient, review and approval process.

Or Bynder. It’s not just about brand asset management and keeping your brand messaging spot on, but about extending your brand’s reach globally and keeping all teams working with a single source of truth for all their marketing and brand materials.

Imagine becoming the DAM master in your company! Or the genius who brings the solutions to those who will do the organizing (and make your life easier).

You’d deserve a raise. A vacation for sure. So better get at it. Those flip flops ain’t gonna pack themselves.