Webinar Playback: The Seven Deadly Sins of Brand Asset Management

Posted by NAPC Marketing on Thu, Jun 20, 2013 @ 07:14 PM

brandassets

On Wednesday, we enjoyed the opportunity to cohost a webinar along with NAPC partner North Plains and Henry Stewart DAM entitled The Seven Deadly Sins of Brand Asset Management. 200 attendees from over 20 countries listened in, and NAPC's own Scott Tully took the mic at one point to speak on issues relating to brand asset management.


The sins themselves are as follows: Consistency, compliance, collaboration, connection, communication, control, and cost. Each sin has the potential to cause tremendous embarrassment to your brand and cost your company significant amounts of money. If you missed the event, you can catch it at your convenience; simply watch the playback right here!

Tags: North Plains, digital asset management, brand asset management