Rob Steinberg

Recent Posts

Business Not Buttons

Posted by Rob Steinberg on Fri, Jan 31, 2014 @ 02:07 PM

Tags: brand management, Xinet, Dalim, DAM, ProofHQ, brand asset management, North Plains, Centrify, On Brand

Business Not Buttons

Many New Year’s resolutions focus on making relationships better. Whether it’s a friend you don’t see enough, or a family member you’d like to appreciate more, now is the time to start fresh, set goals, and make things happen.

Often, the best way to build a better connection is to simplify your approach. Our goal for 2014 is to strengthen bonds with customers by helping you truly understand the full value of what we offer, in the easiest, most direct ways possible.

At NAPC, we’re more than just smart, simple software solutions; we’re a dedicated bunch who love the technology side of things, but love connecting with our customers even more. We see your work life at your level, and know you simply don’t have time for a lot of buttons, bells and whistles. Too many apps, too little time…we get it.

Now in 2014, we’re striking a balance with social channels using their up-to-the-minute capabilities, while still keeping our messaging straightforward, and “all business.” Facebook, Twitter and LinkedIn are there for quick tips, tricks and solutions that keep you in touch with the support you need. We’ve even got a helpful “how-to-fix it/use it” video at

 When that isn’t enough we’ll do it the old-fashioned way and, come hell or high water, get to you in person.

Like Sully (pictured in a bike helmet beneath a beam of sunlight), who drove 3 ½ hours to his client TWICE in 48 hours to fix a late night crisis. And Grant (proudly sporting a big white ‘stache at bottom right), who hopped a plane and spent a long weekend helping to defend a client’s files from a devastating device failure.

Most often, the service side of business relationships isn’t truly appreciated until something goes wrong.  There’s a better way. We need to prove ourselves to you constantly, consistently.

We’re here to help you learn how to use your products, be comfortable with them, and make the most of all they can do for you.

Even better, we’re eager to get out of the office and get on the road! Set up a free consultation today by clicking here, or calling us at 781-894-3114 x1002.

And, of course, you can start following us immediately by connecting with any of our social channels below.

 We wish you much health, happiness and clarity in 2014.

 Your friends at NAPC.






Cloudy Conditions: Adobe Gets Bold

Posted by Rob Steinberg on Tue, May 14, 2013 @ 02:59 PM

Tags: cloud software, Adobe, creative cloud, graphics

Creative Cloud

Adobe is forcing everyone into the cloud. I'm torn, for several reasons.

It's all good for Adobe. It’s a nice, regular, ka-ching. Smoothed revenue generation. As soon as you license, the clock starts. You have to act quickly to get the lower upgrade price. It's still pretty ham-handed, and the replies are not too favorable to Adobe. They’ve been catching heat on Facebook and Twitter too.

The $20 per month for an upgrade from CS6 seems like a good deal. Like the first free sample from your corner purveyor of joy. But no information of what happens once they have you. How much are you interested in trusting them?

Secondly, the feature set across the board is pretty mature. I haven't been overwhelmed by the last two releases. Some "nice to have" stuff, but nothing that's a slap my forehead, how could I have lived without that. A lot of our customers don't upgrade quickly, but wait for things to settle down in a dot release. Many skip a version. That's no longer a money saver.

You could wind up paying for new features you're not ready for. Is there a graceful way to downgrade if things blow up? Or revert?

Lastly, it depends on how well the licensing is executed. Putting production at risk is never a good idea.

Just try explaining to your client you blew the deadline because Adobe had an issue with your license.

I'm quite curious as to others’ reactions. How do <you feel?

Custom coding in Xinet: projects vs. products

Posted by Rob Steinberg on Fri, Sep 24, 2010 @ 03:43 PM

Tags: Technology ROI, Xinet WebNative Portal, Xinet server DAM Systems, Buying DAM Technology, Xinet Plug-ins

Here at NAPC have a robust development group dedicated to making the Xinet toolset more accessible, client friendly, productive and profitable for our customers, and in turn, their clients. 

But we also have a strong bias; we’d much rather build a program that is widely applicable to an industry, with a robust admin GUI so that it’s easily adapted to make your client happy. Quickly and cheaply. We avoid one-off’s whenever possible. They’re a dangerous path.

This bias protects you. It’s not perfect. You forgo some neat, cool, trendy functions that have some real WOW.

You have to work within limits, and let go of some ideas. But you also don’t find yourself trapped in a universe of unique code that’s expensive and time consuming to rework as the underlying software evolves. You won’t find yourself in a cul de sac, with no easy exit. And you won’t end up with an unhappy client, who can’t or won’t wait for resources, or who objects to spending more money.

Our job is to both deliver technology, and to protect you from technology. NAPC’s Brand Control Suite is closely aligned with Xinet’s road map. It’s template based, like Apple’s iLife. Simple. Powerful. Adaptable.

Success means close cooperation between Xinet, NAPC, and you, our client.

That’s what we live for. 

Check the plug-ins at: