NAPC Marketing

Recent Posts

BREAKING NEWS: Video content storage is scalable

Posted by NAPC Marketing on Tue, Aug 11, 2015 @ 11:04 AM

napc-scale-logic-video-stoarge

Moving pictures were once called such for all the wonderful and obvious reasons...they were actually moving! While not called “moving” anymore, video content is still actively growing and growing (and growing) at exponential rates!

Think of the world around you...the long-form feature films, timely news broadcasts, ad spots, and short clips on social media...we as a society are literally overflowing with access to any kind of footage we desire...and, so is our storage!

Understanding the need for “scalability” is one of our driving forces at NAPC. That’s why we take a modular approach; from storage, to file systems, to project management. We chose Scale Logic video solutions because it’s easy to use, easy to maintain, and extremely stable. With the bottom line, of course, founded on delivering ROI.

No matter what your application, or how your editors are using our tools, this strong media asset management system can be applied to handle the video content workflow of any project.

Scale Logic Use Case:

An ad agency creates a new spot for a large retailer, which airs nationally during a large sporting event. Footage arrives from the shoot and quickly becomes an asset/project that is created on the storage, running the file system. The footage is also automatically archived on tape or other device for backup, if needed.

NAPC’s experience with end-to-end video production and agency workflows goes back decades. Maintaining, enhancing, and protecting your valuable content, as it grows, is how we’ll help you evolve into the future. 

Crank up your video content storage capabilities GET THE POWER OF SCALABILITY HERE

NAPC Launches Brandobility as New Division

Posted by NAPC Marketing on Tue, Jun 23, 2015 @ 11:51 AM

Tags: Brandobility

Brand_Email_AnnounceCampaign_NEW

Over the last couple of weeks, you may have heard some rumblings about a new division at NAPC. Well, we would like to take this opportunity to introduce Brandobility

Brandobility was created very specifically to focus on our newest solution Bynder, a brand content management solution already helping big brands like Volkswagen, Goodyear, Elizabeth Arden, and Avis. Our goal with this division is to focus exclusively on branding as a VASP of Bynder and help brands own their content management and strategy.

At NAPC we can’t help but obsess over providing great solutions and amazing service. Adding Brandobility is just another way NAPC is growing as the vibrant company that supports you like no other.

Are you a brand, or know someone who loves one? Want more exciting details? Read the Brandobility blog!

IS THIS YOU? High-level Helen (or Harry)

Posted by NAPC Marketing on Wed, Jun 10, 2015 @ 12:00 PM

Tags: #IsThisYou

High-Level-Helen-Harry

Helping marketing people (and their team) discover better and easier ways to get things done is what NAPC (and Brandobility) is all about. So, we crafted content to speak to each one of these people. We call it Persona Profiling and we think you're going to like it. Instead of picking English or Spanish, pick who you are and we'll do the translating!

Meet Our High-level Leaders

I’m smart enough to know what I don’t know, and what I don’t know is how to find the technology I need to keep all our ducks in a row.

Which ducks? There are so many, but right now it’s our content; all the moving parts that support brand management and brand strategy efforts for our multi-channel marketing. Managing multiple channels of marketing is especially tough because they are all built using different technologies.  

What I need is a one-stop shopping technology solution to simplify things and free my people up to focus on what really matters; the actual marketing itself...strategy, messaging, branding, positioning, etc.

My view on things is high level. My head is in the global brand strategy clouds. I can see what needs to be fixed, but between meetings, maintaining media relations, nurturing client relations, and fostering staff development, I just don’t have the time to do a deep dive for the answer. As it is, my inbox is FILLED with possible solutions to my problems, but filtering through them all to find the right one? It just isn’t going to happen.

I need guidance, so I can guide others. What websites do we refer to? Which of those options crowding my inbox ARE on point for our needs? What do we NOT need? What things can’t we live without?

Driving growth is what I do, and will always do for this company. But everyone needs a path to set their ducks off on, and I’m no exception.

If this is you, click here.

If this is NOT you, click here.

IS THIS YOU? Technical Troy

Posted by NAPC Marketing on Wed, May 27, 2015 @ 12:30 PM

Tags: #IsThisYou

TechnicalTroy

Helping marketing people (and their team) discover better and easier ways to get things done is what NAPC is all about. So, we crafted content to speak to each one of these people. We call it Persona Profiling and we think you're going to like it. Instead of picking English or Spanish, pick who you are and we'll do the translating!

Meet Techincal Troy.

Not meeting my heart rate goals during my early morning workout “ritual” would really set me off on a bad course for the day. But not this day; I’ve actually exceeded thus far. Excellent. After a kale and avocado power smoothie, I’m not too sure there’s anything I can’t do. Except, maybe, make people less vague in their decisions...their work....their actions. I like precision.

Family still sleeping, I take the remainder of this peaceful time to check emails and mentally prepare myself for the day. I have a vendor coming in at 11:30 and he’d better not be late, because I’m back to back meetings before and after. Wonder what he could possibly tell me that I don’t already know about the options I have for a DAM system. Still, it’s the process one must get through before making critical decisions pertaining to a company’s support and security.

I set my pot of green tea to steep while I shower up for the day.

If this is you, click here.

If this is NOT you, click here.

 

IS THIS YOU? Marketing Marcie

Posted by NAPC Marketing on Tue, May 19, 2015 @ 02:00 PM

Tags: #IsThisYou

MarketingMarcie

Helping marketing people (and their team) discover better and easier ways to get things done is what NAPC is all about. So, we crafted content to speak to each one of these people. We call it Persona Profiling and we think you're going to like it. Instead of picking English or Spanish, pick who you are and we'll do the translating!

Meet Marketing Marcie.

Do I mind spending $5.95 for a cup of coffee? No I do not because it is Friday, which means it is treat-myself-to-good-coffee day! (Yippee!) Of course the line takes forever, but it’s the (other) price I pay to swig from a cup that shows I could actually make it from a somebody on my team to the someone they all talk about.

So I take this time to scroll. I’m in marketing, so I know what marketers throw at you to get you to buy or do things. And I don’t fall for it. Not ever. (The irony here is crazy.) I tend to like to sift past the smarmy stuff because I want to hear what real people are really saying about our industry.

I want things that are new, but not “new,” like, “look what’s NEW!” new, but more like under the radar new (does that make sense?) I want it to be me who brings that to my boss first. I want the credit...there, I said it. I want to be the thought leader in my office herd.

Hang on...texting…

“yes, meet u @ that new place @ 12:45 sat. so excited to CU!!!”

If only finding the trends, and then figuring out which of them is right for my company, was as no-nonsense as planning my friend’s wedding! You book the place, the band, the caterer, the flowers, the cake. You order your dresses. Then you fill in the other details. Done. Follow the process, get desired results. Keep it real. Did I mention I seek authentic?

Hey look, my coffee’s ready!

If this is you, click here.

If this is NOT you, click here.

 

IS THIS YOU? Content Charlie

Posted by NAPC Marketing on Fri, May 15, 2015 @ 01:00 PM

Tags: #IsThisYou

ContentCharlie-2

Helping marketing people (and their team) discover better and easier ways to get things done is what NAPC is all about. So, we crafted content to speak to each one of these people. We call it Persona Profiling and we think you're going to like it. Instead of picking English or Spanish, pick who you are and we'll do the translating!

Meet Content Charlie.

Rolling in at the crack of mid-morning definitely gets me all those jabs I completely expect…”sleep in dude?” “glad you made it in, bro.” Don’t they know that I was here until 10:15 last night? No, of course not, because I’m usually the last man in the cubicles at that hour. What can you do? Chasing all those images and videos and getting them to the people who requested them takes time. Lots of time. Sure there’s a better way out there...but, ironically, I don’t have the time to explore them. (Can’t someone just be a mind reader and TELL me what I need?!

It would be nice, though, if I could make it to my desk and put down my bag (and maybe even grab a cup of coffee) before people start pulling at me. My team. They need me. And I, in turn, have got their backs; making myself crazy, and missing time at home just so their work is always flowing productively.

But if I see another sticky note on my computer monitor...so help me...well, (who am I kidding) I’ll probably just add it to my list of to-do’s for the day.

If this is you, click here.

If this is NOT you, click here.

That DAM Conference

Posted by NAPC Marketing on Tue, May 05, 2015 @ 09:40 AM

Tags: Buying DAM Technology, DAM, brand asset management, NAPC blog, New York City, Henry Stewart, Convention, #DAMNY, #IsThisYou

 

Biz_Conference_Image_resized

It is time for Henry Stewart Events: DAM NY this week (May 7-8) in New York City. Henry Stewart DAM Conferences take place several times per year, in a number of major cities. Like it, or not New York City is however the capital of DAM. Follow all the updates with #DAMNY.

Hundreds of DAM professionals (#IsThisYou) will gather to discuss, review, connect and participate in case study presentations, collaborative work sessions and techlabs. The growth of the digital assets business sector has been phenomenal and the importance of storing, accessing, distributing, repurposing and monetizing those assets increases every day. This convention will deliver what it promises: the latest thinking on how to store, access, distribute, and monetize your digital assets, illustrated with learnings from multiple case studies.

With a great line up of speakers, and a full agenda over the course of two days, this is certain to be an important conference to attend. Several members of the NAPC team will be on hand, and keep a look out for teams from Bynder and DALIM SOFTWARE GmbH, both of whom will both be exhibiting. This is a treat for us, having two of our primary partners in one place. 

Attendees can expect a great deal of topics including:

  • "A look at how to build a DAM foundation that is not only effective for the creative needs of now, but one that will stand the test of time" with speaker, Theresa Regli, Managing Partner & Principal Analyst, Real Story Group.
  • Where is DAM Heading? A panel discussing content contextualization and brand management, on-premise vs. cloud hosted or SaaS, and who will be buying DAM? This panel will include among others representatives from 3M Company, Sterling Publishing and Hallmark.
  • Identifying the Needs. Satisfying the Wants. This panel will focus on where vendors are taking their products and the ways they seek to facilitate marketing innovation, as well as how the needs of global companies and their creative, branding and marketing teams are to be fully satisfied (#IsThisYou)

In preparation for Henry Stewart, here are some helpful tips for getting the most out of this or any conference. Enjoy the largest Digital Asset Management Conference of 2015 and keep an eye on the NAPC Twitter and Facebook feeds for updates, and save the hashtag #DAMNY to follow the convention.

Not attending? You can always keep up with news, the state of the DAM industry, branding content and digital asset management tips and tricks, and much more by subscribing to the NAPC Blog.

Read More

Certain content from within the post comes from original sources including HubSpotHenrik de Gyor and The Henry Stewart Conferences. 

Brands Unhappy With DAM Solutions

Posted by NAPC Marketing on Thu, Apr 23, 2015 @ 08:41 AM

Tags: DAM Systems, Buying DAM Technology, DAM, technology, dam solutions, survey

digital asset management survey

As posted by TechTarget Search Content Management, a recent survey by Real Story Group indicates widespread dissatisfaction with digital asset management software, with unrealistic expectations likely a factor. The online survey was intended to obtain practitioners' perspectives on key digital and media asset management software-related themes, including common use cases, tools, vendors, implementation patterns, and challenges.

The survey was conducted by Theresa Regli, Principal Analyst and Managing Partner, Real Story Group. In the course of the survey, Regli found that "A lot of people aren't particularly happy with their systems." Further, the survey found "how unsophisticated a lot of the DAM use was with most organizations using DAM because they need a place to put pictures."

Kenny Kirsch, Vice President, Chief Strategy Officer of NAPC notes "It’s often not the technology alone, it’s the driver, as change management is the key requirement for a successful DAM implementation. If the DAM does not make people’s work lives better it will fail, and if the software does’t live up to the promise there are no benefits."

Please read full article here, where you will find a link to the survey, additional insights and suggestions for succesful DAM implimentations. Login may be required to read full article.

To learn more about digital asset management solutions, click the icon below.

DAM Solutions

DALiM TWiST does what?

Posted by NAPC Marketing on Fri, Apr 17, 2015 @ 09:52 AM

Tags: creative workflow, video, tutorial, TWiST, Dalim, DAM Systems, software solutions, DAM, graphics

twist-designed-black-2

All videos in our 5 Things You Didn't Know You Could Do In DALiM TWiST series are now live on a dedicated channel on Flathead U. This series of videos produced and presented by NAPC Solutions Architect, Scott Tully educates and enlightens users and administrators of DALiM TWiST by illustrating the capabilities of the software as pertains to workflow engineering and graphic arts production.

Each video in the series is a run time of less than three minutes, and is sure to enlighten or remind users that there is always more than one way to get things done. Covering workflows with multiple branches, the PDF concatenation feature, conditional pauses, and the features allowing for translation of a spreadsheet into a run list, this is the ultimate in DALiM TWiST schooling.

WATCH Episode One - "Stick a FORK in it" contrasts the methodolgy of building TWiST workflows with multiple branches versus a linear workflow featuring the TWiST Basic Tool: Fork.

WATCH Episode Two - "Hidden in Plain Sight" illuminates the documented, yet overlooked PDF concatenation feature of the FilterGroup tool, providing the fundamentals of the tool's configuration and demonstrating its unique feature.

WATCH Episode Three - "All Good Things" introduces TWiST's capability of providing for 'conditional pauses' based on logic as expressed within the WaitOn tool.

WATCH Episode Four - "Six Ways To Sunday" moves away from the tool-based example and conclusion model, revealing a unconventional approach to TWiST's input methodology.

WATCH Episode Five - "X Marks The Start" turns conventional usage of TWiST on it's head, introducing SetParamFromXML's ability to translate a spreadsheet into a "run list" as well as some additional, helpful programmatic "X's".

Visit our dedicated DALiM TWiST Channel at Flathead U anytime to review and share this video series.

Learn More About DALiM TWiST

Invest 60 Minutes Now, Save 60 Hours Later

Posted by NAPC Marketing on Mon, Apr 13, 2015 @ 10:08 AM

Tags: creative, digital proofing, online proofing tool, creative workflow, digital assets, proofing, proofing software, cloud software, online proofing, review and approval, marketing, review, free, SaaS, Guide

Invest 60 Minutes Now, Save 60 Hours Later

Free_Book_Download_blue_arrowYou may be asking yourself, 'Am I well informed on online proofing tools?' Or 'What do I need to know about online proofing before bringing a solution to my team?' These are the right questions to be asking, and we have got you covered with our new Free Guide. This will have you completely informed in 60 minutes (or less).

Download Free Guide Now

Online Proofing Tools can provide your team with the necessary means to simplify and facilitate you review, approval, and collaboration process. We know determining whether a solution or set of tools will meet your marketing and creative teams needs, and growth plans can seem a daunting and time consuming task. With that in mind, we put together this Free Guide. Invest 60 minutes (or less) now, and save 60 hours (or more) later.

Our Free Guide To Evaluating Online Proofing Tools In 60 Minutes Or Less will help you to easily evaluate these tools in less than 60 minutes. Not only is this a quick read guide, this valuable information will further solidify your position as innovator within your team.

This Free Evaluation Guide will help you: 

  • Dramatically decrease the time it takes to evaluate proofing and productivity tools

  • Determine the capabilities the online proofing solution must offer to meet your needs

  • Highlight important issues to consider for evaluating online proofing and review & approve solutions

  • Make informed business decisions and move forward with the right knowledge and confidence