Michael Carusi

Recent Posts

Tutorial: Installing Xinet Elegant Plugins

Posted by Michael Carusi on Thu, Jul 25, 2013 @ 05:00 PM

Tags: Xinet, Elegant, Xinet Plug-ins, Xinet How To

In a previous blog, we discussed NAPC developer plugins for Elegant. These plugins allow you to modify an Elegant site in a less intrusive way. The goal is to allow site's your modifications to work or be easily ported across major new releases of Elegant admin/portal. Plugins reduce the need to wade through the templates for any changes you may have/need to make. Additionally they allow you to enable and disable customized features on a per site basis. This will give you more granular control over your end-users experience.

This quick tutorial will walk you through the three step process of installing Elegant plugins to enhance your Xinet functionality.

WARNING: Do not install a demo (30 day trial) plugin on a production server. It will halt production if it expires!

Installing a plugin is easy. Simply log into elegant admin as nativeadmin on your portal server: http://your-portal-server/elegant_admin/ Be warned: You need a web browser that supports HTML 5 (this tutorial uses FireFox version 20.0)

On the homepage, you want to click the button to the far right called “Manage Plugins”. It will take you to the plugin screen. After that you can follow the steps below:


Step 1: Click Install Plugin

elegant plugin

 

Step 2: Click and drag the Plugin to the grey area. You should see a loading bar and a green checkmark when it’s completed the install

 elegant xinet plugin

 

Step 3: Refresh the page and make sure the plugin appears on the list

 

elegant step 3

That was easy, wasn’t it? Congratulations: You’ve successfully installed your new Elegant plugin. If you’ve taken a look at existing plugins but we aren’t offering functionality that you would like to see, contact us to make a plugin request.

DAM NY 2013: The Art and Practice of Managing Digital Media

Posted by Michael Carusi on Wed, May 01, 2013 @ 06:20 PM

Tags: digital asset management, DAM, North Plains, Adobe, conference

digital media

Calling all New Yorkers! The Art and Practice of Managing Digital Media 2013 conference series begins in the Big Apple on May 2 and May 3. This program is built by and for the digital asset management community. Media, entertainment, advertising, healthcare, retail, government, and education are among the industries represented, and with 500 professionals already registered, it's a great opportunity to network and learn.

Some notable topics throughout this two day event:

-Telling your Brand Story: DAM's Evolution in 2013

-The Impact of New Meaning Based Computing on Understanding Rich Content – Why Does This Change How We Interact with Our Customers?

-Seven Secrets to Making the Most of Your Digital Assets 
 

Sponsors include NAPC partners North Plains and Adobe, and the speaker lineup includes DAM veterans such as David Lipsey of Optimity Advisors, Tracy Askam of HP Autonomy and Holly Boerner of American Express Publishing.

Good DAM contributes directly to the bottom line. Whether you're new and looking to develop a sound business case or want to share your vast DAM knowledge with colleagues, this is an event you won't want to miss. 

If you happen to drop by the event, be sure to look for us! 

Google and Facebook Bolstered by Third-Party Cookie Decline

Posted by Michael Carusi on Thu, Apr 25, 2013 @ 04:44 PM

Tags: data, data management, Facebook, Google, assets, social media

Screen_Shot_2015-04-02_at_2.16.44_PM

In our data-driven world, one of the more sensitive types of data that marketers and industry professionals deal with is personal user information through cookies. Cookies have been an engine for personalized online advertising for a decade now, often being a primary revenue stream from the local technology blogger all the way to Google and Facebook.

We seem to be inching towards an online advertising world with less emphasis on third-party cookies. Firefox and Safari both block third-party companies from installing cookies, citing privacy concerns.Networks and coalitions have been formed to advise and educate consumers. Google now has a permanent opt-out plugin.

Even when Google is making headlines for circumvention and cookie tracking, major publishers stand to emerge as the biggest winners of the death third-party cookie. According to AdWeek:

"Big traditional publishers whose ad revenue has shrunk as readers and advertisers shift online could recoup their losses by parlaying their first-party audience data into even higher ad rates. "We believe the cookie discussion really does put a spotlight on the value of first-party data," said Hearst Digital chief revenue officer Kristine Welker."

In other words, without third-party data, first-party data collected by companies themselves becomes even more valuable. Publishers and big media companies that collect user data for membership, opt-ins, and personalized offers are going to be given a significant edge edge in online advertising.

The pioneers of personalized advertising, Google and Facebook, are at even bigger advantage. Google's service unification means it has huge amounts of first-party user data through Google+, YouTube, web searchers, and Gmail among countless others. Facebook's billion-plus users freely provide information about their favorite books, movies, video games, hobbies in addition to extensive demographic data and life events through Facebook timeline. When advertising money is prioritized based on who has the most data on the largest audience, Google and Facebook could stand to do even better than major media companies like Hearst. Geoff Amborn notes via the AdWeek article:

"In a cookieless world, publishers with business models that naturally collect strong names and addresses and other personally identifiable information are going to be able to…connect into CRM databases."

Unfortunately, small businesses and blogs stand to take the biggest hit to their revenue. Content-driven blogs reliant on third-party cookies for Google AdSense will either need to start emphasizing user data directly or resort to alternative revenue streams.

As the third-party cookie continue to decline, first-party data collection and retention will become even more important. Expect to see prominent blogs and publishing companies emphasize inbound marketing by offering E-books or white papers in exchange for E-mail addresses or personal data. The need for data-acquisition could also drive surveys or contests based around providing information in exchange for a freebie. This trend adds more data to a world in which 90% of the data has been created in the last two years alone. Efficient data management will be more important than ever.

Flathead U Tutorial: Filtering Based on Metadata Values

Posted by Michael Carusi on Wed, Apr 24, 2013 @ 03:53 PM

Tags: tutorial, Xinet, how to, Xinet How To, Portal, Xinet Training, online DAM training, metadata

Filtering Based on Metadata Values from FlatheadU on Vimeo.

 

Like all great universities, Flathead U offers summer courses long after everyone has put their learning caps away until September. We know that it's just as fun to continue education. Our latest update to the Flathead U discusses filtering based on metadata values. If the value matches the users primary group on an asset or folder, then the user can see and search for it. Any asset that doesn't have a matching value is filtered from view. This video has a lot to talk about, so kick back and enjoy learning!

The Slowing Growth of Apple

Posted by Michael Carusi on Tue, Apr 23, 2013 @ 07:22 PM

Tags: Apple

Screen_Shot_2015-04-02_at_2.13.21_PM

Apple has had a place of technological dominance for over a decade. The original iPod, the iPhone, and the iPad propelled Apple to significant market share; in 2011, Apple accounted for 66% of all tablets sold.

Two years is a century in the technology sector, and a Mashable op-ed by Todd Wasserman highlights how Apple is not having a good 2013 so far. Apple is no longer the world's most valuable company, having been edged out by Exxon Mobil. Apple's stock price is down a third over the past six months and the company's year-over-year profits declined for the first time since 2003.

On the smartphone front, Google's Android significantly outpacing the iPhone with 70% of the market share, while Apple's powerful hold over the tablet market is slipping, albeit still strong.

Wasserman notes that after torrid growth that peaked with an extremely strong 2012 fiscal year, Apple is essentially focusing on managing its decline as well as it can be, and that the iPad Mini has softened the rough year so far.

During a conference call with investors, Apple CEO Tim Cook blamed the 2012 fiscal year for the comparatively meager results. Cook hinted some "amazing" new products are on the way this fall. Wasserman theorizes that a smart watch will be Apple unveils, but Apple will have significant competition as competitor Google prepares to roll out Google Glass within the next year.

After years of staggering growth and market dominance, cracks are finally starting to show in Apple's armor as competitors take control of the coveted smartphone market, chip away at Apple's tablet market share, and one-up Apple in the innovative technology sector. This fall, we'll hopefully learn more about Apple's direction and what the future holds for the company.